GLOBAL MEETING July 2015 Using Data for Competitive Edge Matthew JobG Using Data for Competitve Edge

GLOBAL MEETING July 2015 Using Data for Competitive Edge Questions: Q1. Arrange these top 3 recruiting sectors in decreasing no. of offers for Oct 15: Engineering, IT, Finance. Q2. Name and order the top 3 recruitment agencies posting the most offers over the last 12 months? Q3. How many offers posted in London in Q3 2015? JobG Using Data for Competitve Edge 1. Does data matter? 2. Have you ever asked your clients “what data would you like”? 3. Can data be misleading? 4. Do you really know who your customers are?

GLOBAL MEETING July Does data matter? 1A. DATA. JobG Using Data for Competitve Edge Market Most offers in IT Weakness Market has far more offers in IT Q1. Arrange these top 3 recruiting sectors in decreasing no. of offers for Oct 15: Engineering, IT, Finance. A1. 1. IT, 2. Finance, 3. Engineering

GLOBAL MEETING July Does data matter? 1B. INTERPRETATION. JobG Using Data for Competitve Edge Work with NONE of top companies in this sector

GLOBAL MEETING July Does data matter? 1B. INTERPRETATION. JobG Using Data for Competitve Edge In fact, we have none of their offers Great opportunity to pitch! With data you can define intelligent strategy…

GLOBAL MEETING July 2015 We asked customers: “What data would you like” Our clients asked for a list of all their potential customers We created Job Market Insights & Missing Advertisers Have you ever asked your clients “what data would you like”? 2A. DATA. JobG Using Data for Competitve Edge Q2. Name and order the top 3 recruitment agencies posting the most offers over the last 12 months? A2. 1. Hays, 2. Randstad, 3. Michael Page

GLOBAL MEETING July Have you ever asked your clients “what data would you like”? 2B. INTERPRETATION. JobG Using Data for Competitve Edge Missing Advertisers could be used as a targeted prospect list Export to Excel and upload to CRM for Sales team Automated targeted prospecting…! You first have to know what data is important…

GLOBAL MEETING July 2015 London Berlin 3. Can data be misleading? 3A. DATA. Total Offers Q3 2015: London 707,524 job offers Berlin 158,337 job offers Paris 123,903 job offers JobG Using Data for Competitve Edge Paris It appeared there were FAR MORE jobs in London than other major EU cities Q3. How many offers posted in London in Q3 2015? A3. 707,524

GLOBAL MEETING July Can data be misleading? 3B. INTERPRETATION. Appears jobs not being de-duplicated correctly in London… In reality, the labour turnover in the UK, is increasing… Resourcing and talent planning 2015, CIPD “Rates of labour turnover …are also high on the HR data agenda. Long-term analysis of these metrics reveals that …turnover rates are edging up as economic recovery drives a strengthening labour market.” HR data: the top five metrics for 2015, XpertHR JobG Using Data for Competitve Edge Knowledge is the key step for interpretation…

GLOBAL MEETING July Do you really know who your customers are? 4A. DATA. JobG Using Data for Competitve Edge It appeared ABC weren´t sharing all offers I thought…. Upsell opportunity…

GLOBAL MEETING July Do you really know who your customers are? 4B. INTERPRETATION. JobG Using Data for Competitve Edge BUT, ABC had unlimited budget We thought… MISTAKE in the tool?? On calling the customer, we discovered poor communication and ERROR in their feed Don´t assume, make sure you know…

GLOBAL MEETING July 2015 JobG Using Data for Competitve Edge Questions: 1. Does data matter? Of course. With data you can define intelligent strategy… 2. Have you ever asked your clients “what data would you like”? You should. You first have to know what data is important… 3. Can data be misleading? Certainly. Knowledge is the key step for interpretation… 4. Do you really know who your customers are? Maybe. Don´t assume, make sure you know… Summary

Thank you. Matthew McArthur Account “Because knowledge is control…”