Audience Research Presentation.  To survey movie going audiences on how and why they consume film.

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Presentation transcript:

Audience Research Presentation

 To survey movie going audiences on how and why they consume film.

 In what form does the audience watch film?  Are there particular groups which determine which type of film they watch?  Which form of publicity is most recognised as obtaining audiences?

 What does the audience feel is the primary purpose watching film?  Do certain groups of audience feel compelled to see a film on the basis of having enjoyed similar genres/contributing factors of previous films.

 How do you watch film? (Cinema/Private medium/TV)  Who do you usually watch film with? (individually/friends/family)  What usually brings a film to your attention? (word and mouth/trailers/posters/web/TV)  What is most important about films for you personally? (narrative/spectacle/social activity)  Do you decide to see a film because of its similarities to films you have seen before e.g genre/director/cast. Please give details.

 Based on the research carried out, I have gathered that