DEMOGRAPHIC SURVEY AND MOVIE GOERS PROFILE IN SPAIN Madrid, September 23, 2003.

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Presentation transcript:

DEMOGRAPHIC SURVEY AND MOVIE GOERS PROFILE IN SPAIN Madrid, September 23, 2003

INDEX Number of inhabitants and households. Total population profile vs. movie goer. Ranking of Major Spanish Cities Assistance to the Cinema by Regions Assistance to the Cinema by Frequency Total cinemas / Screens –By Regions –By Exclusivity Box Office in Spain (Last 5 years) Total Movie goers (Last 5 years) U.S.A. Market Share vs. E.U. (Last 5 years)

NUMBER OF HOUSEHOLDS, POPULATION AND AVERAGE HOUSEHOLD SIZE BY REGION Source: EGM; 2º Ac. Mov. 2003

TOTAL POPULATION (35,243,300 people) (%) BY REGION

TOTAL HOUSEHOLDS ( Households) (%) BY REGION

AUDIENCE PROFILE (%) SEX (%) AGE (%) CLASS Source: EGM; 2º Ac. Mov Total Population Audience Last Week

(%) HABITAT (%) EDUCATION AUDIENCE PROFILE Source: EGM; 2º Ac. Mov Total Population Audience Last Week

(%) OCCUPATION (%) HOUSEHOLD INCOME AUDIENCE PROFILE Source: EGM; 2º Ac. Mov Total Population Audience Last Week

USE OF MEDIA Total Population vs Regular Movie Goers Source: EGM; 2º Ac. Mov. 2003

Total Population Audience Last Week USE OF MEDIA Total Population vs Regular Movie Goers

MAJOR CITIES RANKING Source: EGM; 2º Ac. Mov. 2003

MAJOR CITIES RANKING BY REGION Total Population Audience Last Week Source: EGM; 2º Ac. Mov. 2003

MOVIE GOERS ASSISTANCE BY REGIONS Source: EGM; 2º Ac. Mov. 2003

18.122,100 People sometimes go to the MOVIES MOVIE GOERS ASSISTANCE BY REGIONS Source: EGM; 2º Ac. Mov. 2003

MOVIE GOER ASSISTANCE BY FREQUENCY Source: EGM; 2º Ac. Mov. 2003

MOVIE GOERS ASSISTANCE BY FREQUENCY Source: EGM; 2º Ac. Mov ,100 People sometimes go to the MOVIES

CINEMAS / SCREENS BY REGION BY REGIONS AND EXCLUSIVITY Source: EGM; 2º Ac. Mov. 2003

CINEMAS / SCREENS BY REGIONS - 50 Cinemas Cinemas 100 – 499 Cinemas Cinemas Total Cinemas in Spain: 3,769 Source: EGM; 2º Ac. Mov. 2003

BOX OFFICE IN SPAIN LAST 5 YEARS Box office in Spain increased 45.63% from 1998 to ,63% Source: Ministerio de Educación y Cultura, Año:2003 (*) Figures by million of €

NUMBER OF MOVIE GOERS LAST 5 YEARS Source: Ministerio de Educación y Cultura, Año:2003 (*) Figures by million of movie goers

MARKET SHARE U.S.A. VS. E.U. LAST 5 YEARS Cinema U.S.A. Cinema E.U. Source: Ministerio de Educación y Cultura, Año:2003 (*) % over box office