AUDIENCE ANALYSIS

Audience analysis- the study of specific audience for a speech Audience analysis- the study of specific audience for a speech Demographics- Statistics on population such as: age, race, gender, educational level, religious views.

Can be observed or solicited Can be observed or solicited Question the person who scheduled the speech Question the person who scheduled the speech Make intelligent guesses Make intelligent guesses Gather essential audience demographic data in order to determine the majority of audience members Gather essential audience demographic data in order to determine the majority of audience members Making predictions of the audience level of interest in, knowledge of, and attitudes towards you and your topic. Making predictions of the audience level of interest in, knowledge of, and attitudes towards you and your topic. Age, education, gender, occupation, income, culture. Age, education, gender, occupation, income, culture.

Audience Adaptation the active process of directing your speech material directly to a specific audience. the active process of directing your speech material directly to a specific audience.

Target Audience A specific segment of your audience that you most want to address or influence A specific segment of your audience that you most want to address or influence

1st goal – predict audience interest 1st goal – predict audience interest 2nd goal- predict whether the audience has knowledge of the topic 2nd goal- predict whether the audience has knowledge of the topic 3rd goal- predict audiences attitude towards you (their perception of your credibility) 3rd goal- predict audiences attitude towards you (their perception of your credibility)

Survey is a means of gathering information directly from people Survey is a means of gathering information directly from people Two-sided questions yes/no or true/false response Two-sided questions yes/no or true/false response Multiple choices give the respondents choices Multiple choices give the respondents choices Scaled questions scale 1-10 and so forth Scaled questions scale 1-10 and so forth