SURVEY ON LISTENING OF RADIO PROGRAMS ON THE TERRITORY OF SERBIA - OCTOBER REALIZATION: Organized by Media center Belgrade,

HOW OFTEN, ON AVERAGE, DO YOU LISTEN TO RADIO? OCTOBER 2004, SERBIA without Kosovo, Population 10 to 70 years of age

HOW WOULD YOU DEFINE YOURSELF? AS… OCTOBER 2004, SERBIA without Kosovo, Population 10 to 70 years of age

DO YOU LISTEN TO THE RADIO IN FOLLOWING PLACES? OCTOBER 2004, SERBIA without Kosovo, Population 10 to 70 years of age

Place Total population Only the ones who listen to radio At home 4,82 days a week on average 5,5 days a week on average At work1,2 days a week4,99 days a week In the car 1,24 days a week3,98 days a week AVERAGE LISTENING TO RADIO PER WEEK... OCTOBER 2004, SERBIA without Kosovo, Population 10 to 70 years of age

HOW MANY RADIO STATIONS ON AVERAGE DO YOU LISTEN TO DAILY? OCTOBER 2004, SERBIA without Kosovo, Population 10 to 70 years of age PROSEK: 1,90

WHY WOULD YOU SWITCH TO OTHER RADIO FREQUENCY? OCTOBER 2004, SERBIA without Kosovo, Population 10 to 70 years of age

WHICH TYPE OF RADIO PROGRAMME ATTRACTS YOU THE MOST? OCTOBER 2004, SERBIA without Kosovo, Population 10 to 70 years of age

WHAT KIND OF MUSIC YOU LIKE TO HEAR ON THE RADIO THE MOST? OCTOBER 2004, SERBIA without Kosovo, Population 10 to 70 years of age

WHAT KIND OF MUSIC YOU LIKE TO HEAR ON THE RADIO THE MOST?

Total weekly reach of radio is 93,95% of total audience (all who have listened to the radio at least 15 min during a week) Average time spent listening – 182 minutes General research data on radio listening OCTOBER 2004, SERBIA without Kosovo, Population 10 to 70 years of age

Daily radio audience OCTOBER 2004, SERBIA without Kosovo, Population 10 to 70 years of age

Share of most important radio stations in total radio audience (%) OCTOBER 2004, SERBIA without Kosovo, Population 10 to 70 years of age This data represent market share of most important radio stations in total radio audience. Share is value which is combination of total radio audience and average time spent listening.

Share of most important radio stations in total radio audience (%) OCTOBER , Belgrade - city, Population 10 to 70 years of age This data represent market share of most important radio stations in total radio audience. Share is value which is combination of total radio audience and average time spent listening.

Share of most important radio stations in total listenership (%) OCTOBER , Novi Sad, Population 10 to 70 years of age This data represent market share of most important radio stations in total radio audience. Share is value which is combination of total radio audience and average time spent listening.