Event Recap: Living At Your Peak Commission on Special Events (Presentation Date) October 15, 2012 Photo by Jack Affleck

Living At Your Peak: September 13-15, 2012 First year event hosted by Vail Symposium (Now: DiscoverWell™) Office: Mobile: Town of Vail | CSE | 12/15/11

Vail Brand Compatibility “Premier International Mountain Resort Community” 3 Town of Vail | CSE | 12/15/11 Compatibility based on Vail’s Brand Diagram: (examples of compatibility) ActivityMindset Health/WellnessCalm/relaxed Healthy EatingVitality / Healthy Living FitnessEnergetic/Vivacious Outdoor RecreationParticipate/active SportsLive life to fullest HikingEngaged/connected It’s clear that the vision and the execution of our Health, Fitness and Longevity Summit intersects with Vail’s brand vision and the mission of attracting health conscience people to Vail.

Event Strengths & Weaknesses 4 Town of Vail | CSE | 12/15/11 Exceeded expectations : The first year event far exceeded the expectations of all involved. The quality of the presenters was there from the start, but the connections made from presenters becoming students, sitting side by side with their colleagues, created an environment for learning, questioning and gaining self-awareness. Many attendees commented on this event being a life changing experience. Measures that could be taken for event improvement: Logistics were challenging first year. It didn’t negatively impact the experience of our attendees, but a lot was learned for improvement in subsequent years.

Event Budget 5 Town of Vail | CSE | 12/15/11 Total event budget: $195,000 CSE funds: funds provided by Town of Vail - $25,000 funds provided by VLMD - $10,000 Profit and loss: Profit of $6,000 Funding utilization: infrastructure, marketing, food & beverage, audience acquisition In-kind sponsorship: $42,000 Cash sponsorship: $104,000

Estimated Results Attendance Numbers 6 Town of Vail | CSE | 12/15/11 Estimated attendance: Full program attendance (includes speakers & sponsors)68 Friday full program17 Saturday full program16 Friday general session102 Keynote118 Saturday102 Total Participants423

Estimated Results* Demographic Profile 7 Town of Vail | CSE | 12/15/11 Attendees came from (local, regional, out of state, international): 101 Full program attendees 34 Non-locals 34% 16% 2 nd Home Owners 18% Out of Town Including all sessions, total attendance was 423 Average age and income bracket of attendees: (no data available) * Based on survey results.

Estimated Results* Event Attendee Estimated Spending 8 Town of Vail | CSE | 12/15/11 Lodging: % attendees stayed in Town of Vail: 18% Average amount spent on lodging/day: $225 Estimated room nights booked due to event association: 32 Dining: All lunches held in Vail restaurants – Sweet Basil, Kelly Liken, Terra Bistro, Ludwigs. Dinner at Eagle’s Nest and Four Seasons Shopping: Shopping and other activities were encouraged through the Vail Valley Partnership website as a link on our website. Other Activities: * Based on survey results.

Estimated Return on Investment (ROI)* 9 Town of Vail | CSE | 12/15/11 Additional Town of Vail spending event generated: Ratio of increased revenue to amount of funding received: Additional sales tax revenue generated by event accrued to Town of Vail:** NO AVAILABLE DATA * Based on survey results. ** Town of Vail sales tax = 4%. Lodging tax = 5%

Visitor Intent to Return 10 Town of Vail | CSE | 12/15/11 Satisfaction ratings: Exit Survey after interactive sessions and general sessions 39 questions asked 403 total responses to all questions 89% Excellent or Good responses

Topline Marketing Efforts 11 Town of Vail | CSE | 12/15/11

Community Contribution 12 Town of Vail | CSE | 12/15/11 Impact on Vail’s sense of community: From the moment our internationally and nationally renowned presenters, as well as our attendees (both local and out out-of-towners) arrived at the poolside reception at the Four Seasons, on a beautiful fall evening, the atmosphere was set for the next two and a half days. Our presenters arrived to hugs rather than handshakes, and the smiling never stopped. We provided what Vail provides. A passion for life, people, health, wellness, and the outdoors as both our classrooms and our backdrop. The pride of, and in, our local athletes, docs and researchers who were showcased throughout the event was wonderful. Our presenters came without hesitation--to Vail and to what we, as community members, envisioned for making a difference in the field of health and wellbeing.

Sustainability Efforts Green Measures 13 Town of Vail | CSE | 12/15/11 All events were held in the hotels and restaurants of Vail, and to the extent that they all engage in sustainability within the community, our green efforts were realized.

Additional Information 14

Attendee Recap Town of Vail 15