PSI’s “Market Research”: applications for RACHNA Kim Longfield USAID- HRCD Methodology Meeting June 1, 2010.

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Presentation transcript:

PSI’s “Market Research”: applications for RACHNA Kim Longfield USAID- HRCD Methodology Meeting June 1, 2010

page 2 PSI Research Process TRaC with Segmentation TRaC M&E only Year 1Year 2 OR Year 3Year 4Year 5 TRaC M&E only Endline TRaC MAP TRaC Reach Pretesting TRaC M&E only FoQus Pretesting MAP TRaC Reach TRaC Reach

page 3 PSI’s PERForM Framework

page 4 TRaC Results: Segmentation IndicatorsUser (n=68) Non-User (n=342) OR OpportunityMean Availability * MotivationMean Outcome expectations ** Population Characteristics % SES (high vs. low) *

FoQus - Shanti

page 8 Kim Longfield Director, Research and Metrics Contact Information