Welcome to Strategic Management Dr. Mark H. Mortensen and 212 Mon-Wed 2:00 to 3:15 3:30 to 4:45

Mortensen Consulting Group Today 2:00Begin Hello and introductions Exercise on “Why Bother with Strategic Management?” Review syllabus Go over Assignments #0 and #1 3:15 End

Mortensen Consulting Group Hello and Introductions

Mortensen Consulting Group Why Bother with “Strategic Management?”

Mortensen Consulting Group Whelen and Hunger Textbook 1. Concepts 2. Corporate Governance 3. Ethics and Social Responsibility 4. Environmental Scanning and Industry Analysis 5. Internal Scanning: Organizational Analysis 6. Strategy Formulation: Situational Analysis and Business Strategy 7. Strategy Formulation: Corporate Strategy 8. Strategy Formulation: Functional Strategy and Strategic Choices 9. Strategy Implementation: Organizing for Action 10. Strategy Implementation: Staffing and Directing 11. Evaluation and Control 12. How to tell if it’s a good strategy – my material

Mortensen Consulting Group Syllabus Review

Mortensen Consulting Group Any questions about the syllabus? If you think of one later, or find some mistakes, please me at

Mortensen Consulting Group To help me… Please fill out the less than 5 minute anonymous survey at It will help me assess whether we need to add some materials on several topics to the course.

Mortensen Consulting Group Assignment #0 Due by:Next Monday Please to me at  a picture of you  a few facts about you Let me know if you want me to use your UML address or another address for communication with you. It can be, for example:  A.jpg from a digital camera and a few bullet points  A link to a public web site with your picture, and a few bullet points  A publically readable MySpace page (I’m at )  A LinkedIn public page (I’m at )

Mortensen Consulting Group Assignment #1 Due by:Next Monday Visit both a Starbucks and a Dunkin’ Donuts retail store  Describe and contrast the atmospheres, types of menu items, service quality, and prices  Describe and contrast the patrons and how they react to the above  Talk to at least one person in the store about why they come there and relate their opinions  Describe your own experiences at each of them, from this and other visits. Visit the Starbucks and Dunkin’ Donuts web sites:  Try to determine their target markets, mission statements, and anything else you can glean about their strategies – write a paragraph or two on each  Contrast the two web sites  Contrast the apparent strategies of the two  Discuss how the information on the web sites does or does not match the reality in each case. A few informal pages should suffice – if it wants to be longer, OK.

Mortensen Consulting Group Strategic Management – Spring 2011