Engaged with the employer and wedded to the student? Strategies for the sustainable recruitment of work-based learners.

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Presentation transcript:

Engaged with the employer and wedded to the student? Strategies for the sustainable recruitment of work-based learners.

Anglia Ruskin University: Higher Work - development of new programmes - recruitment to those new programmes - focus on full-time work based learners - begun in March SDF-support to end of sustainable beyond 2012

Recruiting Work Based Learners Key decision-makers: Employer Potential Student A two-stage process?

Motivations, aspirations, fears & expectations? Employer Potential Student Line Manager HR SMTFinance

Potential dangers to: - recruited numbers - relationships with employers - retention of students - course viability - credibility

Key Activities: - Developing marketing & sales messages - Managing the recruitment process

Developing marketing & sales messages: - motivations, aspirations, fears and expectations - the value of the product - realistic - understandable at every stage - consistent but tailored - direct communication with all decision-makers - the first step of induction

Managing the process Employer Potential Student University

Sustainable recruitment of work-based learners - linking outreach and delivery - understanding the multiple customers - induction begins before application - value beyond the course

Tom Taylor Higher Work Anglia Ruskin University

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