Appeals The writer/speaker uses different approaches and includes different details in order to influence the audience’s attitude toward the subject. Ultimately, the speaker aims to: 1.Appeal to Logic 2.Appeal to Credibility/Character 3.Appeal to Emotion

Appealing to Logic The writer/speaker:  offers clear, reasonable premises and proofs,  develops ideas with appropriate details, and  makes sure readers can follow the progression of ideas.

Appealing to Credibility/Character The writer/speaker:  demonstrates that he is credible, good- willed, & knowledgeable  connects his thinking to the reader’s own ethical or moral beliefs. Audiences and speakers should assume the best intentions and most thoughtful search for truths.

Appealing to Emotion The writer/speaker: draws on emotions and interests of readers highlights those emotions using o personal stories and observations to provoke audience’s sympathetic reaction o figurative language to heighten emotional connections

Speaker Audience Subject The rhetorical triangle and rhetorical appeals work together. Appealing to Emotions Appealing to Logic Appealing to Credibility