Video in the spotlight of our digital campaign Jasmina Mešić The Academic and Research Network of Slovenia.

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Presentation transcript:

Video in the spotlight of our digital campaign Jasmina Mešić The Academic and Research Network of Slovenia

For the first time a European Cyber Security Month took place as a pilot project across Europe to raise awareness on cyber security. October 2012 "Be Aware, Be Secure"

Digital campaign Digital campaign uses more digital channels (sites and microsites, landing pages, social media, applications, etc.) to achieve its effect. Offline elements can be included but only if they interact with the digital parts of the campaign.

TV add (15 sec, short teaser) PR activities Draw attention Facebook application "Spot a scam!" Engage users Videos Deliver the message

Hello, is this a bank? Today is your lucky day! At Danny's everything is half cheaper!

Dana please show video (and please click on CC for Enlish subtitles) o

SPOT A SCAM! …also new landing page, banners, Google AdWords

In three weeks… 600% increase in website traffic views on YouTube new Likes on our FB page media coverage Time consuming Expensive (not necessary!)