Club Upscale SWOT Analysis By Kyle Worcester

Strengths Location Location Different kinds of music Different kinds of music Parking Parking Lots of entrances Lots of entrances Open to reserve for parties Open to reserve for parties

Weaknesses Lots of competition Lots of competition Lots of expenses Lots of expenses Partnership Partnership

Opportunities Expansion of OKC Expansion of OKC Get to work with celebrities Get to work with celebrities

Threats Economy Economy Reputations of clubs not lasting very long Reputations of clubs not lasting very long Competition Competition

Christy - Market February – March: Target the market February – March: Target the market April – January: Begin local advertisment April – January: Begin local advertisment

Cherise - Finance April – June: Get the budget and sales April – June: Get the budget and sales June – July: Buy the building June – July: Buy the building

Entertainment: Kyle February – April: Hire employees February – April: Hire employees May – August: Get liquor license and equipment May – August: Get liquor license and equipment

Technical: Daniel June – September: Fix lighting and decorate the building June – September: Fix lighting and decorate the building

Management: Quintrell February – March: Set rules and regulations February – March: Set rules and regulations April – October: look for opportunities to expand and fill out paper work April – October: look for opportunities to expand and fill out paper work