Brazil's poultry industry: building partnerships around the world Ricardo Santin Market Relations Director Brazilian Poultry Association - UBABEF

The Brazilian Poultry Association UBABEF 123member companies Products: Poultry Meat (Chicken, Turkey, Duck and others), Eggs and Egg Products, Genetics Meat packers, genetic companies, state-level associations, representative organizations, laboratories, equipments and feed producers.

UBABEF Members

Chicken Meat Prodution (1.000 MT)

Brazilian chicken meat production, domestic consumption and exports Source: SECEX Production (1,000 MT) Per capita consumption: 45 kg/year (2012)

Brazilian Poultry Exports (2012) ProductVolume (ton)Revenue (US$) Chicken Meat Genetics Eggs Fertile Eggs Other birds Turkey Total

Brazilian chicken meat exports – Main destinations (2012) Source: SECEX

Brazilian Chicken Meat Exports by products (2012)

Brazilian chicken egg production, domestic consumption and exports Source: SECEX Production (1,000 MT) Per capita consumption: 162 eggs/year (2012)

Brazilian Egg Exports - Products Fuente: SECEX/UBABEF

Continuous investments in order to meet specific market requirements The Brazilian Poultry Meat is consumed in more than 150 countries High standards for sanitary control, animal health and animal welfare.

Continuous investments in order to meet specific market requirements Cultural and Religious requirements, Brazil in recognized for its excelence in Halal slaughter.

Continuous investments in order to meet specific market requirements Specific products and cuts developed exclusively for different markets. Chicken knee cartilage Chicken leg boneless skin-on

Our main objective is to help give the population more access to a healthy a good quality source of protein! Brazil and Pakistan: a strategic partnership on poultry meat During the las decade, brazil has helped emerging economies meet the growing demand for poultry meat Asian countries have been benefiting also by having access to new technologies and new products, generating complementarities between asian and brazilian producers. Example: HONG KONG Our policy is to never threat local producers, but rather to cooperate with them, creating synergies in terms of products and helping to fulfill unattended demands! Example: JAPAN

Consumers have benefited from all these aspects having access to new, top quality, affordable products! Brazil and Pakistan: can work together for mutual benefits The processing industry can be benefited from the brazilian poultry meat as raw material, developing new products and technologies and creating jobs in Asia. Example: PHILLIPINES and MALAYSIA (negotiation under way) Food Service companies has benefited from affordable high quality products enabling the sector to meet a growing demand. Example: CHINA Thousands of jobs have been created in the distribution chain (importers, transport services, wholesalers) Example: SINGAPORE

Brazil and Pakistan: huge business opportunities in poultry! The pakistani market is still officially closed to poultry imports from Brazil Brazil is the largest exporter of HALAL chicken in the world (1,8 million tons in 2012) Pakistan has a large Muslim population (96% of the 190 million people) Consumption per capita in Pakistan is very low. If each pakistani eat 22kg/year there could be an additinal demand of 3.5 million tons of chicken meat, worth US$ 6 billion per year on business.

We count on the support from processors, importers and other players in the private sector to negotiate the market opening with the Pakistani authorities, without harming local producers! Brazil and Pakistan : huge business opportunities in poultry! Both local producers in Pakistan and importers can benefit from this unattended demand. The Brazilian Ministry of Agriculture has already sent proposals of Sanitary Certificates for chicken meat to its counterpart in Pakistan

The future of the world demand for poultry meat The population will grow more in developing countries GDP growth will be higher in developing countries. Urbanisation rates in developing countries will increase, as well as the middle class. Middle class expansion will increase protein consumption, specially the cheaper ones.

Examples of complementary – EU-27 Production: + 16% Imports: + 22% Imports from Brazil: + 2% Exports: + 55%

Examples of complementary – Chile Production: + 23% Exports: + 53%

Examples of complementary – China Production: + 34% Exports: + 20%

Examples of complementary – Japan Production: + 11% Imports: + 14% Imports from Brazil: - 5% Exports: + 900%

The Resources Biomass Production Potential Water Availability Grains Availability Arable Land Availability

Favorable weather conditions Integrated Production System Natural Resource Grain Availability skilled labor Sanitary Status Brazilian Poultry

Poultry health situation worldwide Brazil is free from Avian Influenza Highly Pathogenic Avian Influenza ( Jan 2007 – Feb 2013 ) Source: WAHID OIE (2013)

Poultry health situation worldwide Brazil is free from Newcastle disease Newcastle disease ( Jan 2007 – Feb 2013 ) Source: WAHID OIE (2013) Brazil - Disease last reported 11/2006 (in non commercial poultry)

Food Safety from Farm to Table National Control Programs involving Government + Industries National Poultry Program for Sanitary Control/PNSA – Control of the origin and Animal Health National Program for control of Residues and Contaminants – PNCRC Pathogen Reduction Program PRP - Salmonella. Other programs for microbiological and physicochemical analyses. Industries food safety/quality assurance programs: (GMP, SSOP, HACCP, etc) Programs for Prevention and Control of Water Injection in Products (PPCAAP)

Sustainability in the Brazilian poultry production The Brazilian poultry meat production structure is far from the Amazon biome, and is based mainly on integrated, family owned farms.

Sustainability in the Brazilian poultry production No subsidies involved System linking small family agriculture to the global agribusiness Poultry production is close to the soy and corn Less use of electricity - Less need of artificial heating Best ressource allocation: win-win partnership with the importing countries Assuring food safety by complementing local production Continuous investments to fulfill market and clients requirements around the world Helping to keep the world food prices affordable

Branding Brazilian Chicken To present the Brazilian Chicken as guarantee of quality Reinforce the perception of global trademarks that sell Brazilian Chicken Strong visual connection with the country and product Colors that mean food (red and yellow), natural (green) and healthy (blue)

27 to 29 August, 2013 The official event of the Brazilian poultry Sector

Exhibition Map

Thank you! UBABEF Brazilian Poultry Association Phone: