DESKTOP PUBLISHING Introduction to Type. Topics to discuss How type is presented Basic design principle C.R.A.P. and type.

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Presentation transcript:

DESKTOP PUBLISHING Introduction to Type

Topics to discuss How type is presented Basic design principle C.R.A.P. and type

Units of measure Points are used to measure type Measure from the top of the ascender to the bottom of the descender BACK How type is presented

Units of measure: points kj 2 inches 144 points How type is presented

Leading Space between the lines can be altered so that a given amount of type will take up less, or more space. Standard leading is 5-10 percent over the size of the font

Leading LEADING

Kerning Space between letters and words. Can be altered to spread out type for effect or to take up, or remove space.

Kerning This is normal kerning T h i s i s t y p e w i t h a l o t o f k e r n i n g

C. Contrast R. Repetition A. Alignment P. Proximity Basic design principle BACK

Contrast. Variations in sizes, weights and fonts can all give contrast to a design. Contrast can help guide the reader around a design. C.R.A.P. and type

Repetition. Repetition within a document can help connect things that go together.

Alignment. Lining up objects can help help provide order to a design

Proximity. Object placed near one another provides the logical connection that the items are of the same group. BACK