Chapter 9 Section 3

Click the mouse button or press the Space Bar to display the information. Guide to Reading After the Civil War, big business assumed a more prominent role in American life. corporation Main Idea Key Terms and Names stockholder stock economies of scale fixed costs operating costs pool Andrew Carnegie Bessemer process vertical integration horizontal integration monopoly trust holding company

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(pages 319–320) The Rise of Big Business Click the mouse button or press the Space Bar to display the information. By 1900 big business dominated the economy of the United States. A corporation is an organization owned by many people but treated by law as though it was a single person. Stockholders, the people who own the corporation, own shares of ownership called stock. Issuing stock allows a corporation to raise large sums of money but spreads out the financial risk.

From the sale of stock, corporations could invest in new technologies to increase their efficiency. By making goods quicker and cheaper, these corporations achieved economies of scale. All businesses have two kinds of costs. Fixed costs are the costs a company has to pay whether it is operating or not. Examples of fixed costs would be loans, mortgages, and taxes. The Rise of Big Business (cont.) Click the mouse button or press the Space Bar to display the information. (pages 319–320)

Operating costs are costs that occur when a company is in operation. These costs include wages, shipping charges, and supplies. Big corporations had an advantage over small manufacturing companies. Big corporations could produce more cheaply, and they could continue to operate even in poor economic times by cutting prices to increase sales. Many small businesses with high operating costs were forced out of business. Click the mouse button or press the Space Bar to display the information. The Rise of Big Business (cont.) (pages 319–320)

Why were large corporations able to thrive when so many small companies were forced out of business? Large corporations were able to produce more goods cheaply and more efficiently. They could continue in poor economic times, and they could negotiate rebates from railroads. Small businesses with high operating costs were unable to compete with large corporations and were forced out of business. Click the mouse button or press the Space Bar to display the answer. The Rise of Big Business (cont.) (pages 319–320)

(pages 320–322) The Consolidation of Industry Click the mouse button or press the Space Bar to display the information. Competition between corporate leaders caused lower prices for consumers, but it also cut business profits. To stop prices from falling, companies organized pools–agreements to keep prices at a certain level. Pools usually did not last long. As soon as one member cut prices, the pool broke apart. By the 1870s, competition had reduced industries to a few large, highly efficient corporations.

Andrew Carnegie, a poor Scottish immigrant, worked his way up from a bobbin boy in a textile factory to the president of the Pennsylvania Railroad. He invested much of his money in railroad-related businesses and later owned his own business. He opened a steel company in 1875 and quickly adapted his steel mills to use the Bessemer process. Click the mouse button or press the Space Bar to display the information. The Consolidation of Industry (cont.) (pages 320–322)

Carnegie began vertical integration of the steel industry. A vertically integrated company owns all the different businesses it depends on for its operation. This not only saved money but also made the big company bigger. Business leaders also pushed for horizontal integration, combining many firms doing the same type of business into one large corporation. Click the mouse button or press the Space Bar to display the information. The Consolidation of Industry (cont.) (pages 320–322)

A monopoly occurs when one company gains control of an entire market. In the late 1800s, Americans became suspicious of large corporations and feared monopolies. Many states made it illegal for a company to own stock in another company without permission from the state legislature. Click the mouse button or press the Space Bar to display the information. The Consolidation of Industry (cont.) (pages 320–322)

In 1882 Standard Oil formed the first trust, which merged businesses without violating laws against owning other companies. A trust allows a person to manage another person’s property. A holding company did not produce anything itself. Instead, it owned the stock of companies that did produce goods. Click the mouse button or press the Space Bar to display the information. The Consolidation of Industry (cont.) (pages 320–322)

The holding company controlled all the companies it owned, merging them all into one large enterprise. The Consolidation of Industry (cont.) (pages 320–322)

Why did Americans fear monopolies? Americans feared monopolies because a company with a monopoly could charge whatever price it wanted for a product. Click the mouse button or press the Space Bar to display the answer. The Consolidation of Industry (cont.) (pages 320–322)

(page 323) Selling the Product Click the mouse button or press the Space Bar to display the information. Retailers looked for new ways to market and sell their goods. Advertising changed, with illustrations replacing small-type line ads. The department store changed the idea of shopping by bringing in a huge assortment of products in a large, glamorous building. Chain stores, like Woolworth’s, focused on offering low prices instead of special services or fancy decor.

Mail-order catalogs were created to reach rural Americans. Montgomery Ward and Sears Roebuck were the two largest catalog retailers. Selling the Product (cont.) Click the mouse button or press the Space Bar to display the information. (page 323)

In your own words explain why the rise of big business in America was a good thing or a bad thing. Paragraph 1 – Introduction (contains 3 points) Paragraph 2-4 – Each explain a point from paragraph 1 Paragraph 5 – Conclusion (summarize and restate 3 points) You must pick a side!