Paul Mundy and Bob Huggan 1 Public awareness events

Paul Mundy and Bob Huggan Events Directly inform key stakeholders Stakeholders see work, meet management and staff Get better picture of org than from brochures or press releases Useful for 2-way communication  You can communicate directly with audience  You get immediate feedback – learn if people understand message  The org can make changes  Stakeholder will think org is customer-oriented

Paul Mundy and Bob Huggan Events Types of events  Visitors' days  Seminars with client groups.  Conferences  Field days

Paul Mundy and Bob Huggan Visitors’ days (1) Gather info on audience Develop your message to meet their interests Decide how to present message  Wall-mounted exhibits  Posters  Demonstrations  Computer displays  Video  Etc

Paul Mundy and Bob Huggan Visitors’ days (2) Make exhibit attractive  Illustrations  Captions  Colours  Pictures  Special effects One idea per exhibit Be precise and concise No unnecessary details

Paul Mundy and Bob Huggan Visitors’ days (3) Consider contracting out preparation Get exhibits ready on time Prepare programme  Opening ceremony  Schedule of visits Rehearse

Paul Mundy and Bob Huggan Seminars Group discussions with stakeholders on theme  Develop common understanding  Develop strategy or plan action  Improve interaction  Ensure participation in decision-making  Facilitate identification of problems

Paul Mundy and Bob Huggan Conferences Hold conference to transmit org’s achievements to selected audience Deliver info Invite questions and discussion from audience

Paul Mundy and Bob Huggan Exhibitions Present activities to mixed audience in various ways with various messages Allow interaction with publics Inform and get instant feedback

Paul Mundy and Bob Huggan Different types of exhibits  International Introduce org to international market, mainly to attract funding  National Eg, agricultural shows Create general public awareness Attract government support Providing info on org and activities Promote networking

Paul Mundy and Bob Huggan Different types of exhibits  Local Promote awareness among general public Potential or actual beneficiaries and partners Reception foyers, libraries, museums, conference centres  Portable Mount wherever org has activities

Paul Mundy and Bob Huggan Characteristics of a good display Attractive, informative Original, stylish Effective use of pictures and posters Variety to demonstrate the org’s work Promotional material for various groups

Paul Mundy and Bob Huggan Characteristics of a good display Comfortable; space for face-to-face interaction  Seats for longer discussions Automatic audiovisuals  Video, PowerPoint presentations Striking feature to attracts visitors  A stand full of people attracts more people