International Potential Goosebumps has achieved modest to decent awareness internationally (based on tack-ons), and the franchise is the 2 nd highest selling children’s book series worldwide (as reported by Scholastic). Interest in Feature Film – while awareness in the strongest markets is decent, definite interest is quite modest ranging from 30-40%. Feature Film may face the same challenges as the TV series. Censorship laws, such as in the UK, prevented many of the first episodes from either airing or having to be severely edited due to the ‘too gross’ or ‘too scary’ content. Internationally more so than domestic the feature film will need to find the right balance of scary and fun if the film is going to appeal to younger audiences. The Goosebumps television series garnered high ratings internationally. Fans stated that the series evoked feelings of nostalgia and memories.

Jack Black Assessment Top 5 Territories UK AU DE FR MX UK MX AU JP ES UK FR DE AU ES UK AU ES NZ DE UK JP RU AU KR IT UK DE ES worldwide Comparable Films In his most recent films, comparable to Goosebumps, they have performed well in the top markets where the Goosebumps franchise has strong sales and awareness (the UK and Australia). Popularity Jack Black tends to earn good awareness levels in most territories with popularity scores ranging from moderate to good. Younger movie goers are somewhat more favorable.

Potential Comps

Tack On Results [GB1] ARE YOU FAMILIAR WITH THE BOOK SERIES GOOSEBUMPS BY R. L. STINE? BASE: ALL in sheet F R A N C EG E R M A N YR U S S I AS P A I NU KB R A Z I LM E X I C OA U S T R A L I AK O R E A GenParKidsGenParKidsGenParKidsGenParKidsGenParKidsGenParKidsGenParKidsGenParKidsGenParKids Count YES, I'VE READ SOME OF THE BOOKS 32%30%23%13%10%11%5%4%7%17%16%12%26%21% 8%11% 7%8%5%35%29%34%6%5%20% YES, I'M AWARE BUT HAVEN'T READ ANY BOOKS 27%29%30%18% 20%18%16%27%28% 24%29%32% 24%27%22%26%31%23%32%40%36%29% NO, I'VE NEVER HEARD OF IT 41%42%46%70%72%70%78%80%67%56% 64%45%47%48%69%61%67% 60%72%33%31%30%65%66%51% NET: Yes59%58%54%30%28%31%23%20%33%44% 36%55%53%52%31%39%33% 40%28%67%69%70%35%34%49% [GB2A] WHETHER OR NOT YOU'VE HEARD OF THE BOOKS, HOW INTERESTED WOULD YOU BE IN SEEING A NEW FILM AT THE CINEMA BASED ON THE GOOSEBUMPS SERIES? THE FILM WILL BE A MIX OF LIVE ACTION AND ANIMATION. BASE: Aware - either read, or aware but didn’t read F R A N C EG E R M A N YR U S S I AS P A I NU KB R A Z I LM E X I C OA U S T R A L I AK O R E A GenParKidsGenParKidsGenParKidsGenParKidsGenParKidsGenParKidsGenParKidsGenParKidsGenParKids Count TOP 249%40%79%57%42%84%72%64%80%61%45%83%48%46%75%76%50%93%89%56%93%45%49%73%42%51%76% DEFINITELY INTERESTED 20%15%33%22%19%48%24%32%60%23%16%30%16%22%37%29%19%51%45%23%62%20%18%40%4%3%10% PROBABLY INTERESTED 29%25%45%35%23%36%48%32%20%38%28%53%32%24%38%46%31%42%44%34%31%26%32%33%38%49%65% MIGHT MIGHT NOT BE INTERESTED 30%24%20%24%15%16%21%32%14%24%18%11%28%22%23%19%16%7% 16%4%27%19%21%48%46%24% PROBABLY NOT INTERESTED 14%4%0%14%7%0%5% 6%11%6%5%15%3%0%3%1%0%1%4%2%18%7%3%10%3%0% DEFINITELY NOT INTERESTED 7%4%1%5%1%0%1%0% 4%1%2%9%3%1%2%1%0%2% 10%3% 0% Note: For Parents, responses correspond to "interest in taking child"