PITCHING DINO FITRIZA
INVESTMENT STAGE
PITCHING ELEVATOR PITCH (30-60 SECONDS) + BUSINESS CARD / NAME CARD INVESTOR PITCH (5-10 MINUTES) + 2-4 PAGES BUSINESS SUMMARY FULL PITCH (FULL PRESENTATION) (20-30 MINUTES) + FULL BUSINESS PROPOSAL/REPORT
What Your Pitch Deck Is For… The purpose of your Investor Deck is not to answer all possible questions, nor close immediate investment. It is to open investors minds to your vision and get them excited to know more. The story you craft in your Deck gets them engaged to start filling in the blanks for themselves You want to give enough information to grab their interest, but not too much as to overwhelm them or have your story lose clarity & focus. Give them enough to get excited about, but leave them wanting more. Your Deck should be able to stand on its own, without your presentation. Compelling Decks are concise, tell a story, are visual, 10-13 slides.
Common Deck Mistakes Too many slides, too much information Too many product details, or too many financial details Belittling competitors False/silly assumptions you can’t back up or don’t have data on False confidence or arrogance
Investment Pitch Deck Essentials Slide 1: Logo/Mission/Positioning Line. Founders. Slide 2: The Problem We Solve Slide 3: The Solution (Momentum, Traction, Expertise: Your key numbers) Slide 4: The Market Size (Define market size & your customer base) Slide 5: The Product/Technology Architecture (Business Model: Key Revenue Streams) Slide 6: IP/Defensibility/Scalability Chart Slide 7: Go To Market/Distribution (Market Approach & Strategy: How you grow your business) Slide 8: Competitor Matrix Slide 9: Revenue Projections Slide 10: Team and Advisors (if you have advisors) Slide 11: Investment: Your ‘Ask’ for funding, Basic use of funds Optional Slides: Exit Strategy, Partnership Agreements, Product/Service Demo, Existing Sales/Clients, Your “Special Sauce” http://www.arafuraventures.com
Slide 1: Logo/Mission/Positioning Line http://www.arafuraventures.com
Slide 2: The Problem We Solve http://www.arafuraventures.com
Slide 2: The Problem We Solve http://www.arafuraventures.com
Slide 3: The Solution http://www.arafuraventures.com
Slide 3: The Solution http://www.arafuraventures.com
Slide 4: The Market Size http://www.arafuraventures.com
Slide 4: The Market Size TAM : Total Available Market SAM : Serviceable Available Market http://www.arafuraventures.com
Slide 5: Product/Technology Architecture http://www.arafuraventures.com
Slide 5: Product/Technology Architecture http://www.arafuraventures.com
Slide 6: IP/Defensibility/Scalability Chart http://www.arafuraventures.com
Slide 6: IP/Defensibility/Scalability Chart http://www.arafuraventures.com
Select investors that can re-up on their investment Pitch Tips Select investors that can re-up on their investment Short sentences, non technical speak Investors watch body language Don’t hesitate, maintain eye contact Defer to co-founder/CTO Keep consistent momentum/pace in presentation Control emotion, be prepared for conflict Connect with analogies and anecdotes Reiterate Team, Market Size and Product Fit http://www.arafuraventures.com
Slide 7: Go To Market /Distribution http://www.arafuraventures.com
Slide 8: Competitor Matrix http://www.arafuraventures.com
Slide 8: Competitor Matrix http://www.arafuraventures.com
Slide 8: Competitor Matrix http://www.arafuraventures.com
Slide 9: Revenue Projections http://www.arafuraventures.com
Slide 9: Revenue Projections http://www.arafuraventures.com
Slide 9: Revenue Projections http://www.arafuraventures.com
Slide 10: The Advisors http://www.arafuraventures.com
Slide 11: Use of Funds http://www.arafuraventures.com
Slide 12: Exit Strategy http://www.arafuraventures.com
Thank you and Contact Marc Phillips Arafura Ventures 415.606.0900 marc@arafuraventures.com David Ehrenberg Early Growth Financial Services 415.234.3437 dehrenberg@earlygrowthfinancialservices.com Greg Heibel Orrick 650.614.7394 gheibel@orrick.com http://www.arafuraventures.com
TIPS LATEST ISSUES : WOMAN, GREEN, CLIMATE CHANGE, SOCIAL ENTREPRENEURSHIP, YOUTH, SMART CITY COMPETITION - PRIZE GRANTS, CSR – DON’T TAKE EQUITY CROWDFUNDING
Follow Up & Follow Through George and beautiful woman. 90% of you will fail and not get resources b/c you do not follow up. Tom Suddes. No one followed up. Funders offering to fund. No one followed up. Pascal. “I will fucking kill you.”