TELEVISION TERMS

Commercial message the term most frequently used on TV for an Ad

Sponsor a company that buys advertising time on a local station or network

Advertising making a product known to people and encouraging them to remember and buy the product

Market shares refers to the percentage of TV viewers at a particular time who are watching a particular show

Identification when you think that another person has qualities and traits like your own or someone you know.

Caricature an exaggeration of a person’s qualities or features

Stereotype the fixed ideas we have when we think about a type of person

Prejudice to judge people or have ideas about them before we know them

Morals principles of right and wrong

Morality moral conduct; rules of conduct

Values the standards by which you live

Ethics the discipline dealing with what is good and bad, and with moral duty and obligation

Federal Communication Commission (FCC) governmental body that assigns, regulates and oversees the airwaves, both radio and television

Violence a situation of tremendous danger and threat to life and limb whether it be from natural violence or extreme human aggression

Physical Aggression intentionally trying to hurt someone by physical means

Verbal Aggression intentionally trying to hurt someone by insults to family or the person

Assertiveness stating one’s opinion clearly and firmly; expressing one’s feelings; engaging in non-violent actions to demonstrate one’s position in a situation

Action involves vigorous movement, such as physical fighting, gunfire, explosions, car chases

Adventure refers to exploration, traveling, risky mountain climbing/hiking

Gratuitous scenes/shots that are really not essential to telling the story