& Your Brand

 Examine:  Google search results  Linkedin  Facebook page  Twitter feed  Blog(s)  Your relationships, aptitude, opinions, expertise, knowledge, and personality may be able to be found online. Image: careerrocketeer.com

Think before you post, like, add clicking the ‘like’ button is not constitutionally protected speech.

 Google yourself  Don’t advertise it on Facebook, twitter, etc  Cleanup  Review images of you and tags that others have posted  Ask them to remove any comments, tags, etc. you don’t want to show  Review your friends list, weed as needed  Update Privacy Settings!  Update your Linkedin

 Potential employer may* screen out a candidate  Provocative/inappropriate photographs or information posted  Discriminatory comments  Posts about excessive drinking or drug usage  Bad mouthing of previous employer, co-workers or clients  Sharing of confidential information  From previous employers, friends, etc.  Health information  Public fights or “tacky” comments about family, friends or others  Spelling and grammar count!

 Timeline  Life events  Birthdays, weddings, anniversaries, moves, schools, places lived, etc  Who you are related to on FB  Relationship status  Relationship genealogy  Likes, Apps, Books, movies…..  Personality profile!

 DO NOT use the “public” setting.  Bad idea!

 Review/update frequently

 “Twitter will broadcast your bursts of thought to anyone who cares to read them. Sometimes this has some significantly negative repercussions”. Read more: fired ?op=1#ixzz3bLP6v3xf fired ?op=1#ixzz3bLP6v3xf

 Connor Riley had a job offer from Cisco on the table. She tweeted: “Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” She tweeted  Reply from Cisco: “Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the Web.”  Read more: fired ?op=1#ixzz3bLPJ7DiThttp:// fired ?op=1#ixzz3bLPJ7DiT

 Insensitive jokes/comments  Tweeting/posting about the current or potential employer in a negative manner  No matter how angry or frustrated you are with your current job don’t vent online!  Personal opinions on “hot button” topics  Rude comments about employees, “customers” service  Oversharing of personal information  Family, friends, and frenemies

 Google Yourself (frequently)  Do you find another person with a similar name who has a less than commendable “footprint”?  Add your middle name/Initial  Is your work is being properly credited to you?  Run your blog through Google Page Rank checker (  (it will not check your Linkedin profile page)  Update (or create) your LinkedIn page  This is your public professional profile, not Facebook

 Check potential employer’s social media policy Note:  Not all employers have one  Not all are publicly accessible  Currently, there is no law prohibiting an employer, (or a potential employer) in the state of Florida from requesting personal login information for social media accounts. (SB 126, 2015 died in committee)

 Look for job tips and job openings on ALA, FLA, Twitter, Google, LinkedIn, Chronicle of Higher Ed, Higher Ed News, USAjobs, Monster, County and University/College websites, etc.  Samples    and federal institutions such

 University of Florida   Glen Ellyn Public Library  City of Boynton Beach /City_of_Boynton_Beach_Florida_Administrative_Policy_Manual

 Important to convey your personal brand.  Use Twitter, LinkedIn, etc. to build a personal brand online.  When employers Google you, they find content you’ve created.  For some recruiters, a lack of a professional digital footprint is viewed as a negative. It takes time to build a following.

 Make a list of places you can see yourself in the future  Use Linkedin to connect professionally and look for trends  Join groups  Participate in group discussions  Post your own “feeds” from  Social feeds, news portals such as Chronicle.com, etc.  Use Twitter and a Blog for staying active and visible in the profession/field  Don’t just tweet, follow others as well

“network positions are a function of human capital”.