Visit Seattle CONFIDENTIAL STIA Subset - Transient October YTD Occupancy Comparison STIA Subset - Transient October YTD ADR Comparison STIA Subset - Transient.

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Presentation transcript:

Visit Seattle CONFIDENTIAL STIA Subset - Transient October YTD Occupancy Comparison STIA Subset - Transient October YTD ADR Comparison STIA Subset - Transient October YTD RevPAR Comparison Source: Smith Travel Research (5 Yr. Avg ) STIA Transient Occupancy, ADR and RevPAR Comparison Month & Weekend

Visit Seattle CONFIDENTIAL Competitive Set Smith Travel Research I October 2015 vs October 2014 OccupancyAverage Room RateRevPAR Segment % Change % Change % Change Portland Central City Bellevue Eastside Seattle TIA Vancouver Downtown Source: Smith Travel Research

Visit Seattle CONFIDENTIAL Competitive Set Smith Travel Research I October YTD Source: Smith Travel Research OccupancyAverage Room RateRevPAR Segment % Change % Change % Change Portland Central City Seattle TIA Bellevue Eastside Vancouver Downtown

Visit Seattle CONFIDENTIAL *City collections are booked to the month for which they were collected (not collection date) **As of , October Outstanding: Executive Hotel Pacific, Grand Hyatt, Hotel Max, Hotel Vintage Park & Warwick Hotel. JanFebMarAprMayJunJulAugSepOctNovDec 2015 YTD Total 2015 Budget Total Variance City Collections* $503,586$506,328$608,665$540,283$515,331$3,441,831$4,078,395$4,846,612$5,422,680$6,122,594**$7,270,937$7,113,164 ($157,773) October YTD Collections

Visit Seattle CONFIDENTIAL October YTD Expenses Total Expenses: $7,270,937

Visit Seattle CONFIDENTIAL Arrivals With First Intended Address of WA State April 2015 YTD December 2013 YTD Arrivals To Seattle Source: U.S. Department of Commerce, Office of Travel and Tourism Industries

Visit Seattle CONFIDENTIAL Media Value Report October 2015 YTD International Advertising Equivalency *Includes generated and non-generated revenue

Visit Seattle CONFIDENTIAL Inbound/Outbound Activities Visit Seattle Tourism Development October Tourism Development Activity Inbound In October, the Tourism Development team hosted 18 inbound travel trade and media FAMs with 92 attendees from China, Hong Kong, Korea, France, Germany, UK, Australia, Brazil and USA. Outbound German Mission: October 5-9, 2015 Visit Seattle hosted a series of client events in Munich, Hamburg and Frankfurt, focusing on entertaining VIP clients and also educating front-line sales staff who are most commonly influencing German consumers in their travel plans. Chef Ethan Stowell, Ilse Harley, General Manager of the Four Seasons Seattle Hotel (Visit Seattle board member), Steve Warner, President & CEO of Washington State Wine (Visit Seattle advisory board member), and the Port of Seattle joined Visit Seattle on the trip. Visit Seattle hosted over 175 clients during the week.

Visit Seattle CONFIDENTIAL Monthly Activities & Website Analytics VISITSEATTLE.tv went live on 9/14 with the launch of Seattle First Takes, quickly followed by Sounds by the Sound. October had 64,103 monthly unique visitors which was the first full month of the campaign.