BPMM 3133 RETAILING MANAGEMENT Student’s Name Matrix Number Nur Hidayu Bt Ali 230106 Nor Izzati Bt Azizi 230154 Azwa Bt Osman 230161 Norsyamila Bt Bakar 230184

CONTENT Introduction Mission & Vision Product Offered Target Market Retail Objectives Retail Marketing Mix Control Mechanism Suggestion & Recommendation

INTRODUCTION TO Joe C. Thompson, Jr. is the founders of 7-eleven. The first Australian store was opened in August 1977. In World wide, 7-Eleven operates more than 55,000 stores in 16 countries. Open 24 hours. These conveniences quickly became popular in other countries. The numbers of International outlets at this time were some 2,500 stores. As result from 2010, the number worldwide is 45000 workers. International chain of retail convenience stores that operates primarily as a franchise.

MISSION VISION MISSION & VISION to be customer Convenient Neighborhood Store. to make life a little easier for their customers. ‘being where when customers need, whenever customers need ’. MISSION to be the Best Retailer of Convenience . Make someone’s day and life a little easier. VISION

Frozen soft drink (Slurpee ) known as big gulp. PRODUCTS OFFERED Frozen soft drink (Slurpee ) known as big gulp. Milk Egg Bread Fresh salad Prepaid

TARGET MARKET Fast Fixers, which is young age within 18 to 34 also called as SINKs. Fast Fixers has Junior Junk Junkies, which is subset of Fast Fixers that age within 16 to 21. Go-Getters that younger within age 18 to 34 both Single Income, No Kids (SINKs) and Double Income, No Kids (DINKs). Relaxed Run-Abouters consist age within 18 to 44 In transit top-ups customer. Age 18 to 34 females that have Double Income, No Kids and younger families characteristic also called as (DINKs).

SWOT ANALYSIS Strengths Weaknesses Opportunities Threats

Satisfaction of Customers Retail objectives Satisfaction of Customers Image

RETAIL MARKETING MIX Product Retail Image Price Location Promotion Customer Service Location Retail Image

Control Mechanism Product Price Promotion Customer Service Location Retail Image

SUGGESTION & RECOMMENDATION PRODUCT increasing a non-food product to enhance customer to visit their franchise depth of assortment PRICE Multiple Unit Pricing strategies(buy two get discount) PROMOTION Promote on TV to enhance consumer

THANK YOU