French Quality Policy Governance Institut National de l’Origine et de la qualité Izmir – May 18 th

Quality in public policy A main criterion of agro-development strategy in France A stake for all consumers providing diversity and quality in the alimentary offer A powerful device for producers 2

A shared policy Shared responsabilities between : - public authorities - stakeholders - consumers 3

Three aims of French policy Superior quality : Environment quality : Origin and tradition linked with quality : 4

Elements of GI success A typical product(« typicité ») : the difference has to be objective Motivation and cohesion of applicants and stakeholders An adequate market : awared consumers Public bodies’support 5

Strictness and transparency - Voluntary and collective project by commitment of a group of professionals (producers, processers,packagers,…) - A precise specification drawn up by professionals within a public frame - Control procedures of specification’s fulfilment = guarantee on the product’s specificities (justifying a higher price) - An efficient system of protection 6

3 aims of the new organisation in / A new governance : collectiveness as the base of all GI A group of professionals in charge of each GI Representativness, transparency and democratic functionning Listed assignments : -Application conducting : technical, economical, historical elements gathering, - GI follow up and development once registred (spécification’s evolution, promotion, professionals’ support, training, internal controls, protection,…). 7

3 aims of the new organisation in / Improved procedures Eradication of legal risks Shorten scrutiny duration and gather all expertises A dedicated structure as competent authority : INAO 3/ A new control system A major stake for the whole system’s confidence Operated by private control bodies, independant and competent Adapted operation methods for each product, based on a unique control plan A supervision by the competent authority (INAO) 8

Public authorities’part A dedicated public body : Institut national de l’origine et de la qualité - INAO A coordination among public bodies : Agriculture, Consumption and Customs 9

Recognition of quality&origin signs Monitoring of these signs Oversight of Controls Protection Promotion and information An original structure, gathering : Professionals of the signs Experts Public bodies INAO assignments 10

A dedicated structure National headquaters, and local sites, for adapted actions Human resources to assist professionals and exchange with institutional structures Implication of professionals in the specification’s definition through documentary studies and on-the-spot visits 13

 provides technical and administrative supports in the fields of recognition procedures, area delimitation and specification’s review  acts for GI names’ protection, and areas’ preservation  supervises controls performed by control bodies, in coordination with others competent authorities … for international, national and local actions INAO’s staff 11

Technical and administrative support INAO assists professionals, advises and clarifies all questions regarding technical, legal and administrative matters Helps institutional structures in charge of public quality policies to improve support policies’ efficiency 12

Other public bodies Agriculture INAO trusteeship INAO financing Adopt GI recognition texts Consumption (Economy) Co-adopt GI recognition texts Perform competition rules’respect Act for GI controls on the market Customs (Economy) 14

A GI product : …is a collective project Offers a specification linked with its origin Fulfill the specification, proposed by professionals and validated by public bodies Go through controls, by an independant control body, monitored by INAO Has a good image for consummers 15

Wines & Spirits More than 330 PDO farms ( producers) 59,7% of the total vine area (apart from Cognac & Armagnac) Wines & spirits : 16,4 billions € turnover, Dairy product 50 PDO 18 à producers 1.8 billions € turnover Foodstuffs 45 PDO farms 170 millions € turnover 119 PGI agroalim & 74 wines & 2 ciders farms (apart from poultry) 1,5 billion € & 2,1 billion € turnover PGI Key figures (2013) GI in France 16 PDOPDO

Thanks for your attention ! 17