XYZ COMPANY INTRODUCES “PERSONAL DENTIST”

Introduction  Information about “Personal Dentist”  Information about Brazil’s market  Market export strategies  Market screening process  Conclusion

About “Personal Dentist”  All natural  Affordable  Easy to use  Clinically proven to work  Safe for all ages

Brazil People are friendly and open-minded Population is growing Basic need for “Personal Dentist” Great opportunity for XYZ Company Brazil’s market has potential

(Characteristics of Brazil) GDP/capita, GDP capita growth rate, and size of market  GDP/capita= $9,700 estimate in 2007  GDP/capita growth rate= 4.5%  Population estimated 190,010,647  We want GDP to grow  Continue to follow Brazil’s economy

Market Screening *Basic Need*  Personal hygiene is a factor  Health concerns  Poor dental habits  Situation is getting worse  “Personal Dentist” can change this

Exchange Rate Trends  1 USD = BRL  BRL looks strong  Looking good for XYZ Company  Rates can change  Must be prepared

Import Restrictions  Brazil 13 th largest export market  “Personal Dentist” no hazardous materials  Toothpaste tube is approved  Shipping package is approved  All government guidelines are followed

Price Controls  Import tax  Brazilian Tax ID  Customs fees  Tariffs  Duties and Tax

Import Duties - Duty and Tax  Brokerage Fee  Warehouse Tax  Handling Charge  Administration Commission  Additional Port Tax

Import Duties Duty and Tax (continued)  Merchant Marine Renewal Tax

Documents Needed  Register with Foreign Trade SECEX  Certificate of origin  Commercial invoice  Marked samples for demos  Air way bill

Government and Public Attitude Toward Buying American Products  Brazilian government is Federal Republic  Strong financial ties to U.S.  Laws are followed  Current attitudes are peaceful/trusting  “Personal Dentist” will benefit people

Competition  Colgate  Crest, Oral-B  Well known companies  Strong background  Well known and trusted products

Sociocultural Forces (Attitudes and Beliefs, Languages, Education)  Culture/ very diverse nature  Religion is mostly Catholicism  Portuguese, only official language  Minimum 8 year education  Culture/beliefs are simple

Export Marketing Strategies  Start promotional demos  Sponsor non-profit organizations  Keep sales communication with clients  Send employees as spokespersons  Educate public about dental health

Conclusion  Knowledge of “Personal Dentist”  Knowledge of Brazil’s Market  Knowledge of Market Screening Process  Knowledge of Marketing Strategies  Ready, Set, Go!

References  Ball, D. A., McCulloch, W. H. Jr., Frantz, P. L., Geringer, J. M., & Minor, M. S. (2006). International business: The challenge of global competition (10th ed.). New York: McGraw-Hill.  Colgate-Palmolive Company, (2008). Retrieved August 19, 2009, Web site: cvsp

References continued Fed-ex, (2008). Retrieved August 19, 2009, Web site: _br_profile.html?gtmcc=us  Free Trade Areas of the Americas, (2008). Retrieved August 19, 2009, Web site: alca.org/spcomm/soc/Contributions/Miami/cscv82_e. asp

References continued  Newman, F (2006). Basic Business in Brazil. Retrieved August 19, 2009, Web site:  New York Times, (2005). Brazil and the United States. Retrieved August 19, 2009, Web site: ntriesandterritories/brazil/index.html?inline=nyt-geo

References continued  Fed-ex, (2008). Retrieved August 19, 2009, Web site: _br_profile.html?gtmcc=us  Free Trade Areas of the Americas, (2008). Retrieved August 19, 2009, Web site: alca.org/spcomm/soc/Contributions/Miami/cscv82_e. asp

References continued  Newman, F (2006). Basic Business in Brazil. Retrieved August 19, 2009, Web site:  New York Times, (2005). Brazil and the United States. Retrieved August 19, 2009, Web site: ntriesandterritories/brazil/index.html?inline=nyt-geo

References continued  Procter & Gamble, (2008). Retrieved August 19, 2009, Web site: ent/brazil.html  World Fact Book. (July, 2008) World Fact Book. Retrieved August 19, 2009, from

References continued  World Health Organization, (2006). Retrieved August 19, 2009 Web site: zil_e.htm  X-Rates, (2008). Retrieved August 19, 2009 Web site: