Crown and Griffin Books Fiction Genre Sales Report,

Summary This year, Crown and Griffin sold $220,110 in fiction books alone– just over half of our total revenue. We sell five genres of books: classic, mystery, romance, sci-fi and fantasy, and young adult. Sales of all books have been historically low throughout the recession, but sales in all fiction genres were up in For more information contact: Director of Sales

Overall Fiction Sales in 2010

Sales by Genre, Old ManagementNew Management Genre Classics$18,580.00$69,225.00$16,326.00$10,017.00$26, Mystery$78,970.00$82,262.00$48,640.00$49,985.00$73, Romance$94, $131, $79,022.00$71,009.00$81, Sci-Fi & Fantasy$16,730.00$19,730.00$12,109.00$11,355.00$17, Young Adult$35,358.00$42,685.00$20,893.00$16,065.00$21,388.00

Sales by Genre,

Five-Year Trends Romance has been our top seller since 2006, with greatest sales in Mystery sales have been strong, coming in second to Romance each of the past five years, and expected to exceed it in Young adult sales have been low since Classics sales were up in 2010, though still far lower than sales in Science Fiction and Fantasy sales were up in 2010, but still low.

Romance sales by subgenre Teen17%18%20%24% Religious20%12%13%10% Historical35%20%16%20% Vampires5%40%43%40% Other23%10%8%6%

What next? Continue to expand Romance Section – Next big subgenre: Historical Fantasy Expand Mystery Section – Larger stock of new releases – “Staff Picks” for older mysteries Bigger push for Young Adults – Teen promotions- discounts, readings, book events – Highlight Young Adult series – Promote “Crossover” books Teen Romance Young Adult Sci-Fi Continue Classic Book of the Month Series Start Proposed Sci-Fi/Fantasy Book Club