Jitterbug's Juice Company  Jordan Ulett  Grade: 11  Age: 17

Mission Statement  Jitterbug’s Juice Company is here to provide tasty beverages to those that are looking for juice, smoothies and milkshakes made from natural ingredients. Opportunity  We sell juice, smoothies and milkshakes in 3 different sizes with our own Jitterbug’s Juice Company logo on each cup.

Business Profile Type of Business  Retail  Simple as ordering a burger and fries at McDonald’s or Wendy’s, just tell us what’s your craving and we’ll do our best to supply! Legal Structure  Sole Proprietorship  Own ideas and gives me a feeling of independence without having to worry about another person’s input.

Qualifications I’m qualified to run this business because:    I have 2 years experience in a culinary arts course. I took a Marketing and Entrepreneurship class. I can finance the business myself.

Market Analysis Industry NameJitterbug’s Juice Company Industry Size$14 Million Total PopulationSMSA Target MarketMales and females who want freshly squeezed juice, all natural smoothies or milkshakes. Potential Market80% of survey takers agree that the price list is good for the kind of product that I am serving Total Population Target Market Potential Market

7 Target Market Segment Demographics  Our product suits any persons of any age, gender, occupation, and background.  Although majority of my customers will be children between ages 12 and 18. Geographics  Staff and Students of SMSA  Hartford County Psychographics  Average students and staff that work at the school.  Race or career doesn’t matter. Buying Patterns  After school purchases

Competitive Advantage Affordable Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge AffordableInexpensive GoodExcellent Good Fair Convenient GoodPopularGood

Marketing Mix PeopleProductPlacePricePromotion Students and staff at SMSA Business Cards, Instagram, Facebook and Word of Mouth Sport and Medical Sciences Academy Fresh Juice, Smoothies, and Milkshakes Juices & Smoothes 12 oz - $2.00 Milkshakes or Malts 12 oz - $3.00

Promotional Mix Advertising Business Cards $2.00 Publicity Facebook & Word of Mouth $0.00 Personal Selling Wear t-shirt with logo & carry around a company beverage. $5.00 Sales Promotion Free Samples $0.24 $7.24 Promotional Expense Monthly Amount Monthly Amount

Cost of Materials/Labor 1 Vanilla Milkshake Material DescriptionCost/Total QuantityCost per Unit 12 Ounce Cups$23.19/1,000 $0.02 Straws$30.98/1,000 $0.03 Lids$27.90/1,000 $0.03 Gallon of Garelick 2% Milk $3.71/6$0.62 Quart of Turkey Hill Vanilla Ice Cream $4.50/6$0.75 Total Material Cost per Unit $1.45 Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Unit $8.251 minute$ 0.14 Total Labor Cost per Unit $0.14 COGS (per Unit) $1.59

Economics of One Unit Selling Price (per Unit) $3.00 COGS (per Unit) $1.59 Other Variable Expenses (per Unit) $0.00 Total Variable Expenses (per Unit) $1.59 Contribution Margin (per Unit) $1.41 Description of One Unit of Sale: 1 Vanilla Milkshake

Average Monthly Fixed Expenses Fixed ExpenseAverage Monthly Expense Salaries of Employees $ Advertising $7.24 Utilities (Gas, Electric, Telephone) $5.00 Rent $20.00 Total Average Monthly Fixed Expenses $164.24

Time-Management Plan Schedule for a Typical Week Total Hours in a Week = 168

Monthly Sales Projections First Year 250

Monthly Break-Even Units In an average month, the company will begin to make a profit after selling units. 116 $1.41 = $164.24

Projected Yearly Income Statement First Year Selling Price per Unit $3.00 Number of Units Sold 250 Total Sales $ Variable Expenses $ Contribution Margin $ Fixed Operating Expenses $1, Pre-Tax Profit $1, % $ Net Profit $1,401.28

Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost Black & Decker JE2200B Juicer Already Own $0.00 Scotch-Brite Greener Clean Natural Fiber Scrub Sponge Already Own $0.00 Cups, Lids, StrawsOrdered online from: $ Fruits, Ice Cream, Yogurt and Milk Various grocery stores $ Total Start-Up Expenditures [$315.30] Cash Reserves Emergency Fund $ Reserve for Fixed Expenses $ $ Total Start-Up Investment

ROS & ROI ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = $1, $ X 100 = 187% $1, $ X 100 = 179% $1.87 $1.79

Financing Strategy SourceAmountDebtEquityGift Personal Savings $ Totals $ Total Start-Up Investment

Business Responsibility & Philanthropy Business Responsibility  I will ask and survey customers each month on hoe they feel about my product. Philanthropy  Each year I will take one-fourth of my net profits and donate them to St. Judes Children’s Research Hospital.

Business & Personal Goals To successfully get my business started (off the ground). Make a perfect allergen list Pass my Marketing and Entrepreneurship class Graduate high school BusinessPersonal Earn my vendor license, health and zoning permits. Find a location and hire employees. Short-Term Long-Term Attend Curry College Graduate with bachelor’s

End your jones for juice with Jitterbug…