Internet Organization Structure Teri Loporchio

The Mission of the Port of Portland “To enhance the region’s economy and quality of life by providing efficient cargo and air passenger access to national and global markets.” The mission of the Port is to enhance the region’s economy and quality of life by providing efficient cargo and air passenger access to national and global markets.

Port of Portland Properties Today the Port owns and operates three airports, (click) four marine terminals (click) and five business parks.

Web Team’s Part of the Mission Manage 3 separate sites and employee communications aspect of the Intranet www.portofportland.com and www.pdx.com (Avg. Monthly Site Visits = 250,000) www.PDXAirportFutures.com www.channeldeepening.com Approximately 3,000 pages content and 10 – 15 business applications and functions supporting PDX and GA Airports, Marine Operations, Industrial Development and Community Outreach. Business Opportunities Registration Online Employment Application Parking Status Flight Information River Depth Forecasting Maps and Online Presentations E-mail Marketing, Events and Invitations Newsletter Production Emergency and weather related communications

Site Goals and Objectives Brand Objectives Reflect the Port’s mission, values and brand Support the Port’s business objectives and strategies Offer useful and meaningful tools and content to site users and stakeholders Business Objectives and Strategies User Community Needs

Web Site Organization Structure Director of Public Affairs Owner Corporate Marketing Manager Branding/messaging and creative direction review and approval. Information Technology Technical Team Technical Services Manager Applications Developer Overall site management, project management, site strategy. Program Manager Corporate Web Manager Server management, upgrades to infrastructure, backups, security and corporate database management. Design and Development Team Sr. Web Designer Sr. Web Developer II Web Developer I Stakeholder Group 22 Sr. Managers Meets every 3-6 Months STANDING TEAM CHARTERED Site Owner Established – Decision making, strategic direction review and approval Steering Committee Established – responsible for direction, prioritization Advisory Group Established – responsible for communication, planning and support Program Manager – responsible for oversight and management Design and Technical Team – responsible for sight infrastructure, design Communication, providing input and feedback on design, site, future direction, priorities.

Web Team Roles Corporate Web Manager Strategy/Implementation Project Management User Research User Experience Information Architecture Statistics and Measures Search Engine Tuning and Marketing Technology Sr. Web Developer Site Navigation Site Development & Support Troubleshooting (Browser Compatibility Issues, Navigation Issues) Development Applications Technology Research and Implementation Web Developer I Site Maintenance Testing (Browser Compatibility Issues, Navigation Issues) Documentation Implementation Sr. Web Designer Conceptual Design Content Strategy Design and Development User Experience

Site Management Framework Development & Operation New Projects Site Management Framework Information Gathering Strategic & Business Plans Brand/Marketing Plans Identify Target Audiences Site Assessment Statistics & Measures Interviews & Feedback Requirements Definition Considers Trends Best Practices Competition Technology Changes Design Regulatory Requirements ADA Information Architecture Naming Conventions Templates Navigation & Menuing File System Organization Usability Design & Branding Standards Documentation Standards & Style Guide Prioritization Process Creative Plan Training on Tools Content Mgmt Design Monitoring Analytics Establish Ownership Develop & Operate Site Site Promotion E-mail Notification Monitoring Measurement & Performance Development & Operation Strategy Marketing Jan 2008

Recent Changes Employee Communications/Outreach SharePoint Coming Soon Help staff become better aware of employee-related information and Port strategies Help our employees use their time efficiently and effectively by focusing on usability, navigation “customer experience.” Create a holistic approach and increase efficiency in how we manage, develop and package our content and reuse/repurpose our tools for both internal and external audiences Help unify our work force and generate a collective voice SharePoint Coming Soon Infrastructure and technology upgrade Collaboration Construction Projects Move to new building 2010 Jan 2008

Area of Tension Corporate Marketing Use the Web in a manner that fulfils the business opportunities as identified by our Strategic Plan. Provide expertise and proficiency in project management, online design, usability/user experience, information architecture, and web development. Handle new features, and program management while ensuring adherence to standards. Information Technology Provide operational support for the servers and associated operating systems and infrastructure and network, manage the more routine maintenance of the by performing nightly backups, usage monitoring and analysis and keeping the system current with security releases and system upgrades. Control Business Objectives Productivity Creativity Jan 2008