from foodservice to retail? Patrick O’Flaherty

FRESH PURE ORGANIC - Juices & Smoothies Built on a passion and true belief for organic - 100% fresh, 100% pure, 100% organic 2002 – Gold at The Great Taste Awards Voted UK’s Best Organic Soft Drink Winner of London’s most environmentally friendly company and Organic Food Awards Finalist in the World Juice Awards and the Excellence in Food & Drink Awards Gold, Silver and Bronze at The Great Taste Awards Finalist at Beverage Innovation Awards Finalist at Beverage Innovation Awards

key learnings… 5

…such a long way to go! 1

Organic represents approx 2.5% of the Food & Drink market ……but what about the ‘Out of Home’ market? represents around 30% of the total Food & Drink market (in the US it is around 45%) grew by 5% in 2007 to £38bn focus is on Health and Convenience Organic of represents around 0.5% of this market so fantastic opportunity for the Organic sector……

…just being ‘sustainable and organic’ is not enough… 2

‘consumer-appeal’ ‘taste’ ‘sustainability’ ‘healthy’ ‘Innovation!’ ‘quality’ ‘ethical’

…highlight the benefits beyond your product… 3

health & convenience point of difference offer solutions corporate social responsibility

the ever changing, ever growing green consumer … 4

Source: Business Insights Key features influencing consumers to purchase ethical products over the next 5 years

NGD …be green with innovation 5

thanks for listening…