IS IT REALLY PAPER PUSHING? #BC15 C.A.R. CEO JOEL SINGER.

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Presentation transcript:

IS IT REALLY PAPER PUSHING? #BC15 C.A.R. CEO JOEL SINGER

The History of the Internet -Internet Users per 100 inhabitants- Source: International Telecommunications Union

Ad Spend is down as a whole…

Ad Spend % - Real Estate Agents & Brokers SOURCE: Borrell Associates

Leading Real Estate Websites -% Market Share June 2015-

Top ranked sites Unique Monthly visits, In Millions Source: eBizMBA, October 2015 Rank | Website

Zillow’s Marketplace Revenue Source: Zillow $92.3K $88.6K $31.9K $ 121.2K $ 158.7K

Zillow’s Average Monthly Unique Users Source: Zillow

Zillow’s Premier Agent Advertisers Source: Zillow

Zillow’s Average Monthly Revenue Per Advertiser Source: Zillow

“So, we’ve spent the last ten years at Zillow innovating on the real estate search, helping consumers select a home, and we think we can bring as much innovation to the actual real estate transaction itself. All that paper pushing that you’ve experienced when you bought a home, or rented an apartment, all that’s gonna eventually move online and by acquiring “DotLoop,” the leader in that space, we’re gonna make a move at that direction.” -Spencer Rascoff, Zillow CEO

REALTOR® Productivity Source: C.A.R.

COMPANIES VALUE DATA

What is predictive analytics?

Facebook knows…you love animals

Facebook knows…your WSJ Subscription is up

Facebook knows…you were on walmart.com searching for a movie

Netflix Knows…

…you were hooked on HOC in 3

THANK YOU! #BC15