CONFIDENTIAL Announcing: New ClosetMaid Upgraded ¾” MasterSuite Program Program Review for ClosetMaid Authorized Dealers

CONFIDENTIAL AgendaAgenda Program Overview Consumer Research New MasterSuite Photography Program Details Marketing Tools / Pricing Questions

CONFIDENTIAL MasterSuite ® Program Overview The NEW ClosetMaid program will consist of 5 colors: open grain white, antique white, open grain candlelight, open grain warm cognac, open grain chocolate pear with 367 SKUs and will launch on January 3, 2011 NEW ¾” partition and shelves with NEW thicker (1mm) edge banding will complement open grain embossing NEW solid wood drawer boxes with full extension glides and soft closing glides as standard (drawer boxes sold separately from fronts to offer maximum flexibility) NEW solid wood door fronts come with soft closing hinges NEW ½ island kit with all cam design for ease of assembly NEW CAM Lock and Post design improved for more durability and easier installation to reduce installation time NEW smaller pack sizes (Partitions – 4; Top Shelves/Shelves – 3; Cleats – 12) NEW deeper 24” panels in White Program for out of closet use to allow MasterSuite to be used throughout the home (ex: entertainment center, work centers, and utilities) Consumers and our Authorized ClosetMaid Dealers spoke and we listened!

CONFIDENTIAL Consumer Research Performed in 3 Markets – Atlanta, Boston & Chicago

CONFIDENTIAL Color Choice Rankings – Percent Ranking 1 st choice Warm Cognac was the top choice over all other 15 wood colors. Williamsburg Cherry and Wenge Mahogany were also selected significantly more often than other colors. Following these, Candlelight then Chocolate Pear two of our current finishes ranked well.

CONFIDENTIAL Ranked Preference Among the Three White Finishes Consumers were asked to rank- order by preference the three White styles. White Open Grain was preferred over the other two by a 99% level of significance, and White Basic was least preferred by the same level

CONFIDENTIAL Door / Drawer Styles – Top Choices Mitered Corners with Glazed Center Panel – Style 94 Squared Recessed Panel with Multi ‐ layered Frame – Style 58 Mitered Corners with Groove Inset Bead – Style 27 Recessed Panel with Applied Raised Molding – Style 47 Styles selected most often

CONFIDENTIAL New MasterSuite Photography Available in December

CONFIDENTIAL Model Shots – Chocolate Pear – Solid Wood Fronts

CONFIDENTIAL Chocolate Pear – Solid Wood Fronts

CONFIDENTIAL Chocolate Pear – Solid Wood Fronts

CONFIDENTIAL Warm Cognac – Solid Wood Fronts

CONFIDENTIAL Warm Cognac Family Room – Solid Wood Fronts

CONFIDENTIAL Warm Cognac Family Room – Solid Wood Fronts

CONFIDENTIAL Candlelight Family Room – Raised Panel

CONFIDENTIAL Model Shots – Antique White – Solid Wood Fronts

CONFIDENTIAL Antique White – Solid Wood Fronts

CONFIDENTIAL Antique White – Pantry with ORB

CONFIDENTIAL White Contoured Edge Loft – 24” Deep

CONFIDENTIAL White Cont. Edge – 24” deep with 14”

CONFIDENTIAL White Raised Panel Laundry – 24” Deep

CONFIDENTIAL White Raised Panel – Craft Room

CONFIDENTIAL White Raised Panel - Laundry

CONFIDENTIAL Embossing Close-Up with Solid Wood Drawer & 1mm Edge banding

CONFIDENTIAL Embossing Close-Up and ¾”

CONFIDENTIAL Program Details

CONFIDENTIAL Drawer & Door Fronts (Raised Panel, Contoured Edge and Solid Wood) NEW Open Grain Embossing Raised Panel (current) Solid Drawer & Door Front Option 24” Program Option White no NEW Contoured edge (flat) yes Antique White n/a yesno Candlelight no Warm Cognac yesno Chocolate Pear yes no Antique White and Warm Cognac share the same drawer & door profile that was #1 choice in research

CONFIDENTIAL 5/8” Items not Moving forward to ¾” Program 2-Shelf Shoe Rack (all five colors) Shoe Cubbies (all five colors) 80” Tall Doors (all five colors) –Substitute is new 55” and 24” Doors for 85” Towers 90” Tall Doors (all five colors) –Substitute is new 55” and 36” Doors for 95” Towers 14” and 18” Full Extension Drawer Slides –Now part of the drawer box (full-extension; soft closing glide included)

CONFIDENTIAL Birch Solid Wood Drawer Boxes 5/8” thick (9mil bottoms are 3x thicker) drawer boxes are sold separately from the fronts. They do include the full-extension, soft-closing slides and necessary hardware to assemble the drawer box and front. Handles are sold separately. Tower drawer boxes are 14” deep and Hutch boxes (as shown) are 18” deep. Same standard heights as current program 6” and 10” are offered. Assembly is still required, but boxes have pre- drilled holes. All drawers (including hutches) are sold as individual units, no drawer packs

CONFIDENTIAL New 24” Deep Partitions – White We now offer greater versatility with our MasterSuite line in White with new 24” Deep Panels in a select items. This program is available only in floor mount and raised panel or contoured edge fronts can be used on it. Offers great solutions in laundry, utility, pantry and lofts where closets are limited.

CONFIDENTIAL New Sturdier Cams featured on Shelves Fixed shelves in all sizes feature a new sleeker, easier to install cam. Secure fastening is ensured after repeated loosing and tightening. Comfortable tightening in 25 degree angle of the drive tool.

CONFIDENTIAL Sleeker, Easier to Install Crown Molding Crown Molding for the New ¾” MasterSuite program is sleeker and smaller making it easier to cut and install. It is available in all 5 finishes.

CONFIDENTIAL New Island Kit (faster install) The New Island kit will provide a lower cost along with easier and quicker installations. Two half islands make a full island. We have upgraded the top options providing a more realistic look to granite: colors available are Deep Star Bronze and River Gem Stone. Both options work well with all 5 finishes. Four tops are available both for half and full and in two finishes. Deep Star Bronze River Gem Stone

CONFIDENTIAL New Improved Bench (faster install) Simple Bench Kit includes hardware, top and side panels and two fixed shelves. Drawer (as shown) optional separate purchase.

CONFIDENTIAL New Templates There will be new templates required for installing door hinges, handles and drawer slides MAS HINGE PLATE TEMPLATE $10.75 LIST MAS HANDLE TEMPLATE $5.50 LIST MAS 14IN SLIDE TEMPLATE $8.50 LIST MAS 18IN SLIDE TEMPLATE $8.00 LIST 96 mm 128 mm Knob

CONFIDENTIAL Marketing Tools

CONFIDENTIAL New Instruction Manual will be provided in PDF format –Detailed instructions on systems and components New Sales Kit –Using new technology to create sample boards. HDi Scanner technology to capture high resolution images of the new ClosetMaid Door/Drawer Fronts and Hardware. –Cost of Sales Kit – (Dealer Purchase) - $ LIST Dealer Multiplier will be applied on List price Part # MAS SALES KIT 2011 (estimated in stock date at CM is week of December 20th) 5 Boards (each finished featured) and carrying case. Have the flexibility to add additional boards for the kit when program updates occur –Also will include finish swatches and drawer fronts New Instruction Manual & Sales Kit

CONFIDENTIAL Sales Tools For Solid Wood Sample Drawer Fronts – smaller sample sizes are not available due to the profile, therefore we suggest purchasing a 6x24 Front in Antique White, Chocolate Pear and Warm Cognac and a 6x14 Solid Wood Drawer Box to showcase the new birch wood. Availability January 3, Top Shelf Edge Banding Sample - (Item #, ETA and price available soon) –14” x 5.822” single sample in Warm Cognac to showcase the 1mm” new edge banding. Will be in self enclosed box 5 Piece Embossing Sample - (Item #, ETA and price available soon) –Approximately 6” x 6” sample in all four finishes showing the embossing. Antique White will not feature the embossing but will be included in the kit. Will be in self enclosed box Raised Panel Sample Drawer Fronts - (Item #, ETA and price available soon) –We will continue to offer the small Sample Drawer fronts to represent the Raised Panel in all five finishes. New Item #’s on all finishes except Antique White

CONFIDENTIAL Website Re-Design We will be updating customclosetmaid.com where consumers find local dealers – Search by Room – Learn to Start the Process easier and Find a Designer / Installer frequently found

CONFIDENTIAL uDesign Desktop Design Tool - New As stated in the EBulletin released on 4/1/10 - ClosetMaid will provide 1 for 1 complementary full licensed copy or copies to all current “active dealers” in good standing. Active is defined as buying closet materials primarily from ClosetMaid within the past 3 months It will require an active for dealers to download and install the software. The software will include 1 license (good for 2 seats) which will be able to be installed on two separate computers All future “replacement” copies will be free of charge and previous license will be deactivated DEALERS: All new licenses will cost $1000 (good for 2 seats); 2 nd license will cost $500 (good for 2 seats) Estimated availability end of December The new tool will be initially loaded with new MasterSuite program. ExecutiveSuite, Wire, & MultiSuite will be the next release(s) in 2011

Debut the program at IBS 2011 (40x40) Booth # W1349

CONFIDENTIAL 5/8” vs. 3/4” Price Comparison White, Candlelight & Chocolate Pear base components (partitions, shelves, cleat) = NO PRICE INCREASE! Antique White base components = + 5% Warm Cognac components = + 5%; its now the same price as Chocolate Pear and Candlelight. Easier to sell with all wood grains the same price.

CONFIDENTIAL New Program Pricing (worse case scenario) Pricing Breakdown for Tower B WhiteAWWCCPCL Current 5/8” $ $ $ New RP $ $ $ New Profile $ $ $ 1, Current to New Raised Panel 6%10%12%8% Current to New Solid Wood Drawer & Door Fronts 1%26%32%29% n/a Minimal increase on Top Selling White Tower B Example not a full cost of a closet; simply represents a single tower Note: 80”/90” doors will be eliminated due to low sales, but replaced by a more flexible 55” door

CONFIDENTIAL MasterSuite ® Program Overview The NEW ClosetMaid program will consist of 5 colors: open grain white, antique white, open grain candlelight, open grain warm cognac, open grain chocolate pear with 367 SKUs and will launch on January 3, 2011 NEW ¾” partition and shelves with NEW thicker (1mm) edge banding will complement open grain embossing NEW solid wood drawer boxes with full extension glides and soft closing glides as standard (drawer boxes sold separately from fronts to offer maximum flexibility) NEW solid wood drawer fronts and NEW doors come with soft closing hinges NEW ½ island kit with all cam design for ease of assembly NEW CAM Lock and Post design improved for more durability and easier installation to reduce installation time NEW smaller pack sizes (Partitions – 4; Top Shelves/Shelves – 3; Cleats – 12) NEW deeper 24” panels in White Program for out of closet use to allow MasterSuite to be used throughout the home (ex: entertainment center, work centers, and utilities) NEW Sales Kit and literature to help sell the new program

CONFIDENTIAL Questions … Applause