KICK-OFF MEETING - Brindisi 21 July 2011 EcoPlasBrick T5.1 – Market Analysis and roadmapping Assess the European construction market for the introduction.

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Presentation transcript:

KICK-OFF MEETING - Brindisi 21 July 2011 EcoPlasBrick T5.1 – Market Analysis and roadmapping Assess the European construction market for the introduction of EcoPlasBrick products –Special attention will be given to ventilated facades and elevated floors markets Conduct a Lead Market Analysis to identify a shortlist of countries with favourable market conditions for the uptake of EcoPlasBrick products Develop a road-map for the applicability of the new EcoPlasBrick products within Europe thanks to the identification of potential end-users by means of an enlarged survey involving all project partners, networks and multiplier organisations CETMA will be supported by DAPP for development of Task 5.1 activities

KICK-OFF MEETING - Brindisi 21 July 2011 EcoPlasBrick Lead Market Analysis - Methodology Identifying those countries offering particularly favourable conditions to the market introduction of EcoPlasBrick panels Defining indicators to assess conditions for market uptake –Indicators are identified based on a preliminary desk analysis of the macro-environment and competitive environment according to an adaptation of Porter’s model of the five forces Thanks to ranking system, countries can be compared one to the others Result of the analysis is a shortlist of countries offering the most favourable conditions to market uptake The results will allow developing a road-map for the EcoPlasBrick panels relative to the identified market trends and according to the end-users demands 2

KICK-OFF MEETING - Brindisi 21 July 2011 EcoPlasBrick Lead Market Analysis - Fundamental steps Activities Analysis of EU Scenarios to identify characteristics of the Reference, Supply and Acceptor Markets Detection of non-technical barriers and identification of opportunities related to the acceptor market Evaluation and ranking of EU countries based on Indicators Road-map of the applicability ot new panels in Europe 3 ANALYSIS OF MACRO-AND COMPETITIVE ENVIRONMEN TS DETECTION OF BARRIERS AND OPPORTUNITI ES EVALUATION AND RANKING BASED ON INDICATORS ROAD-MAP

KICK-OFF MEETING - Brindisi 21 July 2011 EcoPlasBrick Analysis of Europan Scenario 4 Step 1: Analysis of the Reference Market sector Analysis of the market of panels for building skins (Reference Market): –uses/applications (focus on ventilated facades and high floors), competing products, innovation trends Step 2: Analysis of the Supply Market sector Analysis of the plastics recycling sector (Supply Market), inclusive of: –identification of competing markets for recycled plastics –characterisation of supply chain / recycling infrastructure Step 3: Analysis of the End/Acceptor Market Analysis of the building sector (End/Acceptor Market) –characterisation of construction companies –overview on construction activity across Europe STEPS related with ANALYSES STEPS related with ANALYSES

KICK-OFF MEETING - Brindisi 21 July 2011 EcoPlasBrick Evaluation and Roadmpping Steps 5 Step 5: Definition of Indicators and set up of Indicators list Step 6: Definition of ranking system for each indicator Step 7: Scoring of Countries for each Indicator Step 8: Ranking of Countries and comparison based on global score Step 9: Road-map: penetration rate, commercial schemes and models, identification of technological development patterns STEPS related with EVALUATION STEPS related with EVALUATION