CHAPTER 41 MANAGING LOCAL EVENTS GOALS  Describe three types of plans necessary for organizing entertainment events.  Explain the importance of budgets as related to entertainment management.  Describe the management necessary for major events.

CHAPTER 42 Managing Local Events By: Meghan Hatcher Georgia CTAE 2010

CHAPTER 43 THE IMPORTANCE OF PLANNING  Business plan Goals Goals Objectives Objectives  Financial plan Income Income Expenses Expenses Profit Profit  Marketing plan

CHAPTER 44 STRATEGIC PLANNING  Long-term preparation  Strengths and weaknesses  Goals

CHAPTER 45 PRODUCING THE EVENT  Setting the budget  Dividing the work

CHAPTER 46 MAJOR EVENTS  New Year’s Eve in Times Square  Macy’s Thanksgiving Day Parade

CHAPTER 47 LESSON 4.2 MANAGING COLLEGE EVENTS GOALS  Define the four types of economic utility as they relate to collegiate entertainment events.  Describe the factors of production in a market economy.  Explain how universities increase revenues through entertainment events.

CHAPTER 48 ECONOMIC ENVIRONMENT  Supply and demand  Utility Form utility Form utility Possession utility Possession utility Time utility Time utility Place utility Place utility

CHAPTER 49 FACTORS OF PRODUCTION  Natural resources  Labor  Capital goods  Entrepreneurship

CHAPTER 410 ECONOMIC SYSTEMS  Market economy  Scarcity  Capitalism  Socialism  Communism

CHAPTER 411 COLLEGIATE EVENTS  NCAA Tournament  Entertainment events  Homecoming

CHAPTER 412 LESSON 4.3 MANAGING PROFESSIONAL SPORTS GOALS  Describe the job positions and responsibilities involved in sports management.  Explain the importance of community involvement for professional sports teams.

CHAPTER 413 SPORTS MANAGEMENT JOBS  Requirements Knowledge of business Knowledge of business Long workweeks including night and weekend hours Long workweeks including night and weekend hours  Employment outlook Competitive Competitive Growing Growing

CHAPTER 414 EXAMPLE OF SPORTS MANAGEMENT JOB TITLES  Marketing and Promotions Director  Corporate Sales Director  Director of Ticketing and Finance  Sporting Goods Sales Manager  Facilities Coordinator  Athletic Business Manager  Fitness Manager

CHAPTER 415 COMMUNITY INVOLVEMENT  Community relations coordination  Catering to young fans

CHAPTER 416 LESSON 4.4 MANAGING OTHER EVENTS GOALS  Explain the various types of organizational structures.  Describe the value of special events and their importance during shoulder periods.

CHAPTER 417 ORGANIZATIONAL STRUCTURE  Line organizations  Unity of command  Span of control  Line-and-staff organizations  Matrix organizations  Team organizations  Self-directed work teams

CHAPTER 418 BUSINESS ORGANIZATION  Centralized organizations  Decentralized organizations  Flattened organizations

CHAPTER 419 MORE THAN A THEME PARK  Making the bad times good  Creating a special event  Marketing and sales