Sean Morrison, Co-Founder and Editor
Game Informer, with a circulation of nearly 7 million worldwide, has a female readership of only 12 percent Survey data suggest our readership will be 92 percent female There are no pure competitors in the media industry for what Fangirl provides and what it hopes to achieve
Fangirl is the only product that covers the breadth of fandom that we do. Fangirl focuses on new media and experimental coverage as long as traditional media to drive consumers new and old. As a women’s business enterprise, our product gains legitimacy as a publication for women. This market is expanding remarkably and will continue to do so.
Business model: Sources of revenue Advertising Crowdfunding Subscriptions to premium content Early expenses Conventions Print prototype Growth of brand exposure via social media Website redesign Year One Online publication Recruit talent for all portions of the company Acquire a base of advertisers Year Two iPad and annual edition launch Begin sales of subscriptions for premium content Year Three Bimonthly print edition Begin hosting annual conference for women in fandom
Fangirl Media Group LLC Women’s Business Enterprise Operating agreement Convertible debt agreement Copyrighted website Trademark discussions underway
Staff of 35 at present A passion project for now Co-Founders Managing Editor Games EditorsContributorsComics EditorsContributors Entertainment Editors Contributors Advertising Staff
Recent milestones $15,000 seed investment from the Reynolds Journalism Institute Partnerships with the Entrepreneurship Leadership Clinic and Missouri Innovation Center More than 200 pieces of content on the site More than 50,000 lifetime pageviews Year-end projections At least 30,000 views per month Revenue from advertisers, sponsors and crowdfunding in excess of $5,000 A newly designed website and permissions for soft launch of iPad edition At least six planned convention appearances in the coming year
Sean Morrison, Co-Founder and Editor