CONFIDENTIAL Grouper Revenue Analysis August 16, 2006.

Slides:



Advertisements
Similar presentations
808 Main St. Fitchburg, MA Dutton St Lowell, MA
Advertisements

© 2009 IBM Corporation1 Telco, media, entertainment and consumer electronics companies face an overlapping set of challenges and opportunities Companies.
U.S. Entertainment Industry: 2006 Market Statistics MPA Worldwide Market Research & Analysis.
■ Google’s Ad Distribution Network ■ Primary Benefits of AdWords ■ Online Advertising Stats and Trends ■ Appendix: Basic AdWords Features ■ Introduction.
Nightly business report report. the advertising industry has blossomed into a global powerhouse with spending worldwide now exceeding $430 billion a year.
Over 60% of the U.S. population is online with over 170 million users in the United States! The Internet is viewed more than the newspaper industry and.
chapter 9 Communication McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved.
MarketWatch.com #1 Financial Media Company $4 Billion Advertising Market Proven Track Record Strong, Supportive Partners Pathway to Profitability.
The Wild & Wacky World Of Internet Business. Internet Revenue Advertising ISPs currently generate highest revenue Top 10 ISPs account for 75% of subscribers.
ADVANCED MEDIA SOLUTIONS SEGA Regional Network New Digital Agency Services Online Visibility Analysis Targeted Audience Programs Extended Reach / Frequency.
Network Television and Digital Media Ashley Borlik.
Why Local TV Station Websites? 1. Why Local Television Websites? Because Local TV Websites reach local consumers and deliver effective ads. Consumer purchases.
Online Advertising & PPC (Pay Per click). What is advertising?  Advertising is a (usually paid) placement or promotion of a product in a public arena.
1 MIT’s Media Tech Club November Gordon Hoffstein President & Chief Executive Officer.
INTERACTIVE MEDIA. 2 Interactive (aka Digital) is HOT!  Digital is Ad Land's Star Performer Digital is Ad Land's Star Performer  Digital is Driving.
SOCIAL MEDIA OPTIMIZATION – GOOGLE ADSENSE, ANALYTICS, ADWORDS & MUCH MORE Ritesh Ambastha, iWillStudy.com.
APPENDIX MID RANGE PLAN FISCAL YEARS 2012–2015 SEPTEMBER 8, 2011.
Digital Marketing - Bing Notes from Training August/2013 Pedro A. Romero.
To provide a Marketplace that harnesses the power of the Internet to serve local residents and businesses by using technologies that assist consumers.
Chapter 15 Using Digital Interactive Media William F. Arens Michael F. Weigold Christian Arens McGraw-Hill/IrwinCopyright © 2013 by The McGraw-Hill Companies,
Copyright © 2012 Pearson Canada Inc. CHAPTER 12 Interactive Media 12-1.
Will the Online News Industry Be Able to Finance Quality Journalism? Vin Crosbie Digital Deliverance LLC
CONFIDENTIAL Grouper Acquisition Opportunity Financial Overview August 2006.
Google and YouTube By: Michelle McCree April 5, 2007.
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 15 Using Digital Interactive Media.
Keeping on Top of Technological Trends and Uses of Existing Technology Daniel L. Appelman Heller Ehrman LLP.
Module 3: Business Information Systems Chapter 8: Electronic and Mobile Commerce.
CONFIDENTIAL Grouper Acquisition Opportunity Corporate Planning Review Response to Questions from August 11, 2006.
FUTURE OF TV? 2006 Future of Television Forum NYU Stern School of Business John Rose November 14 th, 2006.
SOCIAL MEDIA: OPPORTUNITIES AND CHALLENGES JCG NEW MEDIA.
11 Paris, June 11 th 2010 Ensemble, libérons vos énergies Une campagne publicitaire 100% sur le net.
0 Adam Beguelin, PhD Vice President, AOL Video CTO & Founder, Truveo, Inc.
The Ultimate Las Vegas Connection ® Advertising Opportunity LVHotline LLC Cameron St. #6 Las Vegas NV, Office / HTLINE1.
Ad Sales Strategy for Digital Networks
9-1 Chapter 9 The Internet.
Incisive Mobile Strategies Breakfast Briefing November 2012.
1 Mobile Video Advertising Veronis Suhler Stevenson Tips to Viewing PowerPoint On-Line in Slide-Sorter View (multiple slides): 1.Right click anywhere on.
CONFIDENTIAL SPE Service Opportunities High-level Overview Draft.
Bell Ringer Why must goals be specific and measurable?
CONFIDENTIAL SPE Service Opportunities High-level Overview Draft.
Digital TV Interactive TV T-Commerce Convergence of Internet, Broadband, and Television Technology DEFINITIONS.
Chapter Twelve Digital Interactive Media Arens|Schaefer|Weigold Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution.
1 Objectives Bring Crackle to break-even Continue to build the Crackle brand with quality originals, a meaningful Film and TV business, and broader reach.
DIGITAL ADVERTISING Standard 4. THE ROLE OF DIGITAL ADVERTISING IS TO INCREASE SALES OR IMPROVE BRAND AWARENESS.
PROPRIETARY AND CONFIDENTIAL INFORMATION OF ADVERTISING.COM, INC. 1 ONLINE MARKETING SOLUTIONS FOR.
CONFIDENTIAL Grouper Acquisition Overview and Strategic Rationale.
CONFIDENTIAL Digital Services and Distribution Acquisition Strategy: Selected Company Profiles November 28, 2006.
Overview of Sony Pictures Television Networks Materials Presented to Sony Corporation’s Board of Directors July 18, 2011.
Optimizing today's websites using tomorrow's technologies.
Confidential Draft SPT Strategic Initiatives February 1, 2008.
CONFIDENTIAL Grouper Acquisition Opportunity Corporate Planning Review Response to Questions from August 11, 2006.
CONFIDENTIAL Grouper Overview for SPTI March 2007.
TOP 10 SUCCESSFUL ONLINE BUSINESS By: Marissa Duenas.
GSN/FUN Update June Status and Alternatives Prior to David Goldhill’s arrival, SPE was considering an exit of GSN GSN’s core business was languishing.
E-commerce Marketing & Advertising
GSN/FUN Update June 2008 DRAFT as of June 8. 1 Status and Alternatives Prior to David Goldhill’s arrival, SPE was considering an exit of GSN GSN’s core.
CONFIDENTIAL Grouper Acquisition Opportunity Financial Overview August 2006.
Confidential Draft SPT Strategic Initiatives February 1, 2008.
Video #1 What is Google AdSense and how can you make money with it?
NA Sales Training 2007 The Digital Marketing Space.
Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.
CONFIDENTIAL SPE Service Opportunities Draft. page 1 Traditional Studio Content and Distribution Businesses are Fragmenting Studio User Generated Games.
Chapter 15 Electronic Media. Objectives To gain an overview of current electronic media To become familiar with the technological basics and terminology.
Internet Bypass CONFIDENTIAL.
Doubling Digital Ad Revenues
Internet Advertising.
The Ad Spending Rebound U.S. Market Analysis for
Interactive media.
BUSTING MAGAZINE MEDIA
Presentation transcript:

CONFIDENTIAL Grouper Revenue Analysis August 16, 2006

CONFIDENTIAL Revenue Highlights page 2

page 3 Revenue Type Grouper Revenue Drivers In-Stream Base of Users Drivers of Inventory% SoldRevenue (in $mm) Unique users for Grouper.com + Embedded unique user Total unique users Banner and Ad-words Sponsored Search Streams per unique X Total uniques = Total streams Page views per unique X Total uniques = Page views % of page views searching X Page views = Searches % of inventory sold (1)(2) X Total Streams = Streaming ads sold Ads sold per page (2) view X Page views = Ads sold % of inventory sold (2) X Searches = Ads sold CPM X Ads sold = Revenue CPM X Ads sold = Revenue CPM X Ads sold = Revenue (1)% of inventory sold for in-stream ads assumes pre-roll ads are placed with only 1/4 to 1/3 of videos. (2)% of inventory sold assumed to be highest in United States initially, Rest of World increases over time.

page 4 Grouper Revenue Assumptions * Represents gross In-Stream CPM, including revenue share to partners. SPE Projected Base Case

CONFIDENTIAL Market Demand for Online Advertising page 5

page 6 Market Support for Grouper Revenue Model Grouper will derive advertising revenue through three distinct business models –In-stream video ads –Banners and ad-words on the Grouper.com website –Sponsored searches Recent deals validate the overall potential for advertising associated with both user generate video and social networking sites –Google / MySpace / Newscorp – Google will pay Fox Interactive Media $900M to provide search and advertising for Fox Interactive sites –Google / MTV – Google agrees to distribute video clips from MTV Networks over the AdSense network Market has demonstrated willingness to pay premium CPMs for streaming video ads –Sony experience, independent analysts and industry experts have validated current online video CPMs to be approximately $20 to $30 (1) –In-line with traditional TV CPMs and positioned to benefit from growth of online advertising spend –Grouper model conservatively assumes CPMs to be from $12.50 to $16.30 (1)Josh Bernoff, Forrester Research; Allie Savarino, SVP World of Worldwide Marketing, Unicast; Jeff Lanctot, VP of Media Buying, Avenue A Razorfish.

page 7 Google Strikes $900M Advertising Search Deal With MySpace and Fox Interactive Media Sites Deal Specifics  Google Inc. will provide search and advertising for News Corp.'s MySpace and other Fox Interactive Media sites  Google will pay at least $900 million in advertising revenue to News Corp. over the next four years in an all-cash deal, provided traffic on the sites reaches an undisclosed threshold  Google will install its search boxes and keyword- driven ads  Google also receives the right to sell directly any display ads not sold by Fox  Google Inc. will provide search and advertising for News Corp.'s MySpace and other Fox Interactive Media sites  Google will pay at least $900 million in advertising revenue to News Corp. over the next four years in an all-cash deal, provided traffic on the sites reaches an undisclosed threshold  Google will install its search boxes and keyword- driven ads  Google also receives the right to sell directly any display ads not sold by Fox Views  Analysts estimate that the deal could bring Google revenue (net of the $900 million paid to News Corp) of anywhere from $50 million to $200 million  "Google needed to win this deal to lock up the last remaining large and fast growing piece of traffic on the Web today. One thing is certain: Yahoo and MSN would have loved to sign News Corp., but could not make sense of a $900 million guarantee.“ – Jordan Rohan, RBC, August 8, 2006  "While we have highlighted the potential opportunity for Google on the display side for some time, we feel that Google has made limited progress on this front. We applaud this deal as an example of how Google can leverage its relationships and technology to grow an additional revenue stream and monetization models.“ – Benjamin Schachter, UBS, August 8, 2006  Analysts estimate that the deal could bring Google revenue (net of the $900 million paid to News Corp) of anywhere from $50 million to $200 million  "Google needed to win this deal to lock up the last remaining large and fast growing piece of traffic on the Web today. One thing is certain: Yahoo and MSN would have loved to sign News Corp., but could not make sense of a $900 million guarantee.“ – Jordan Rohan, RBC, August 8, 2006  "While we have highlighted the potential opportunity for Google on the display side for some time, we feel that Google has made limited progress on this front. We applaud this deal as an example of how Google can leverage its relationships and technology to grow an additional revenue stream and monetization models.“ – Benjamin Schachter, UBS, August 8, 2006

page 8 The Google Deal Implies Strong Revenue Potential for Grouper Deal Metrics Implied Grouper Revenue Opportunity

page 9 Viacom Aggressively Pursues Stronger Position in Digital Space Viacom’s MTV Networks Announces Intent to Acquire Atom Entertainment for $200MM  Viacom announced on 8/09/2006 that they had signed a definitive agreement to acquire Atom Entertainment  The acquisition would serve to further strengthen Viacom’s presence in digital media  Atom Entertainment is a marketer and distributor of broadband entertainment; formed by the 2001 merger of Internet Shockwave.com and AtomFilms  In 2005, Atom acquired the online games portal AddictingGames and the online video site AddictingClips (1.7MM unique users)  This deal would follow acquisitions of other online entities, including: NeoPets, XFire, Y2M, GameTrailers.com and IFILM  Viacom announced on 8/09/2006 that they had signed a definitive agreement to acquire Atom Entertainment  The acquisition would serve to further strengthen Viacom’s presence in digital media  Atom Entertainment is a marketer and distributor of broadband entertainment; formed by the 2001 merger of Internet Shockwave.com and AtomFilms  In 2005, Atom acquired the online games portal AddictingGames and the online video site AddictingClips (1.7MM unique users)  This deal would follow acquisitions of other online entities, including: NeoPets, XFire, Y2M, GameTrailers.com and IFILM Viacom Considers Bid for Bebo  According to the Financial Times, Viacom is potentially evaluating an acquisition of Bebo, a social network similar to MySpace  Bebo is the top site in Ireland and the UK  25MM unique users worldwide as compared to 90MM for MySpace  It is rumored that BT (the telecom group) had offered £300MM for Bebo  Bebo reportedly looking for greater than $1BN  According to the Financial Times, Viacom is potentially evaluating an acquisition of Bebo, a social network similar to MySpace  Bebo is the top site in Ireland and the UK  25MM unique users worldwide as compared to 90MM for MySpace  It is rumored that BT (the telecom group) had offered £300MM for Bebo  Bebo reportedly looking for greater than $1BN

page 10 Blue Chip Companies Are Advertising on Traditional and User- Generated Video Sites AT&T, Nike, Neutrogena, Above The Influence, Pepsi, Kohl's, Clairol, Neutrogena, Target Snickers, Altoids, Playstation, Virgin Mobile (w/text message contest), Axe, Nike, Puma Intel, Oscar Meyer, Hershey's, Moviefone, Kraft, I Can't Believe It's Not Butter Suave, Tylenol, Zyrtec, Disney, Pampers, Swiffer, Bounty, Mr. Clean Dr. Pepper, Chili's, Superpages, Neosporin, Mazda, Benadryl, Lipitor, State Farm Dodge, Honda, Air Force, Toyota, FOX Searchlight, AllTel Ads by Google, E-Bay, True.com, classmates.com, heavy.com, Blockbuster Online Sierra Mist, University of Phoenix Online, Cingular, Chili's, Universal Studios TraditionalAdvertisers User Generated

page 11 Online Video CPMs Are Currently $20-$30, In-line with Traditional TV CPMs and Positioned to Benefit From Growth of Online Ad Spend Industry Commentary Josh Bernoff, Forrester analyst “…the driving force of the online video market is advertising…advertisers are paying $25 per thousand users who see their online commercials, more than they pay for network television” Allie Savarino, SVP World of Worldwide Marketing at Unicast “…while rich media ads on average cost around $10-20 on a cost per thousand basis the video commercials cost around $25-30 for the same rate… a comparable cost with advertising on a US television network to the same number of television viewers for a 15- to 30-second spot.” Jeff Lanctot, VP of media buying at Avenue A Razorfish “Advertisers are now paying about $20 to $30 a CPM for a 15-second spot that pre-rolls a broadband video… one reason advertisers are warming up to Web broadband content is because they can interact with consumers.”

page 12 Television CPMs Have Grown to Reach $23.50, Initial Online Video CPMs Are At a Similar Level Source: Nielson Media Research. CPM Pricing Trends 5 yr CAGR: 5.4%

page 13 Media spending does not yet reflect consumption Advertising dollars are shifting online to address the current gap 2003-’05 US Advertising CAGR Contribution to Growth Television: TV Stations1.5%2% Cable Networks15.6%19% Cable MSOs8.1%3% CBS Net, FOX Net5.8%9% Total Television7.0%34% Magazines8.9%5% Newspapers3.4%11% Radio0.2%0% Outdoor7.1%5% Online50.4%45% Total8.4%100% SUMMARY Traditional Media5.1%55% Online50.4%45% Total8.4%100% Consumer Time is Shifting Online and Drove 50% Annual Growth in Online Ad Spending Over the Last Three Years

page 14 Internet Advertising is Forecast to Grow 22% Annually through 2009, Reaching 25% of the $115BN Domestic Advertising Market US $ (Billions) Overall ’05 – ’09 Projected CAGR: 10.1% Broadcast ’05 – ’09 Projected CAGR: 4.9% Cable/Sat ’05 – ’09 Projected CAGR: 11.4% Online ’05 – ’09 Projected CAGR: 22.3% TV & Online Advertising Spend Source: Veronis Suhler, 2005 Note: Cable/satellite growth expected to be driven by increasing audience share of prime time ratings, ability to target within specific demographic groups, improved sales system; broadcast growth expected to be driven by sustained ratings and ad rates, continued appeal as optimal means to reach large audiences Online %:12%10%12%13%16%18%21%23%25%

page 15 Using Yahoo! as a proxy for the global Internet, both traffic and CPMs continue to rise as the Internet becomes a significant play for advertisers. Growth in Demand for Online Advertising is Driving 25% Annual Growth in Banner Ad CPMs 2003 Avg CPM $ Avg CPM $ Avg CPM $ yr CAGR: 25.6%