 Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.  Creates awareness and recognition of products & services, through the use of media.  Also...generates a desire in consumers to purchase certain brands over its competitors.

 “Reach out and touch someone”  AT&T  “It keeps on going, and going, and going...”  Energizer  “Because you’re worth it”  L’Oreal  “Hello Moto”  Motorola  “It’s everywhere you want to be”  VISA  “Mmm mmm good...”  Campbell’s  “It’s the real thing”  Coca-cola

 Can be traced back to the very beginnings of recorded history:  Signs announcing various events have been dug up in countries surrounding the Mediterranean Sea;  Romans painted walls to announce gladiator fights;  Wall paintings in Pompeii praised a politician;  In Greece, town criers announced the sale of cattle and crafted items.

 U.S. advertisers now run up an annual advertising bill of more than $178.5 billion, while worldwide ad spending exceeds $505 billion!

 Super Bowl Ads Then:  In 1984, Macintosh (Apple) launched the controversial “1984” commercial during Super Bowl XVIII.  The spot cost $1.6 million and was aired only once!  '1984' Apple Macintosh Commercial '1984' Apple Macintosh Commercial  Super Bowl Ads Now:  Record high184 million viewers.  The average ad cost $4.5 million for a 30-second slot.  Total ad spending this year= $359 million  Snickers Commercial Snickers Commercial  My Personal Fav My Personal Fav  Careerbuilder Chimps Careerbuilder Chimps