mpedia : a web reference for parent www.mpedia.fr www.mpedia.fr is a website set up by the AFPA (French Association of Ambulatory Pediatrics)* dedicated.

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Presentation transcript:

mpedia : a web reference for parent is a website set up by the AFPA (French Association of Ambulatory Pediatrics)* dedicated to the health of children and parenthood. Goal : to provide parents and future parents a reliable and accessible information to everybody. Accompany, guide and inform them daily. Means : Over 500 articles written by more than 160 health experts and child care and validated by a pediatric scientific committee - a double validation. Topics : Nutrition and Breastfeeding, Parenting, Sleep, Health prevention... A Q & A section which harvest more than a hundred parents questions every month - to be closer to the parents concerns A You Tube channel - professional health advices Targets : future parents, parents of children between 0-11 years and soon until the adolescence. *AFPA : French Association of Ambulatory Pediatrics with more than 1400 members The advices web site about health and parenting for parents by medical specialist for child

From pregnancy to 11 years old of the children, about 500 articlespregnancy children A rubric for parents testimonies The Questions/answersQuestions/answers rubric for parents with answers approved by AFPA A customizable account to receive personalized information about your childrens childrens “News”News The Videos place with more than views on YouTubeVideos specialists The advices web site about health and parenting for parents by medical specialist for child

Results Audience : 800,000 visits in 2014, more than 125,000 visits per month. The Questions / Answers section is booming : questions per month on various subjects : food, breastfeeding, diversification, sleep, health, daily life, psychology... A database of 2500 questionsQuestions / Answers The mpediaTV channel count more than 1.1 million views since launchmpediaTV Qualified « Aide en Santé » (Help in Health) by the INPESAide en Santé Recognition and dissemination in french medias specialized on childhood Advertising in all waiting rooms of pediatric and maternities. An important relay with active and engaged bloggers. A website linked on pages of french National Health Insurance Fund. The advices web site about health and parenting for parents by medical specialist for child

mpedia.fr balance : web users trust mpedia.fr ! 66% of respondents arrive on mpedia.fr on doctors advices or with advertising in waiting rooms. 72% of respondents come there at least 1 time per month, they are loyal. 82% say they would use the information without hesitation. Moms are reassured by articles written by specialists and they learn something. Articles written by specialists, Questions / Answers section and the division of article by age group are much appreciated. 62% of web users use the Questions / Answers Service, 82% are satisfied with the response given. Profile of the typical user : a mother (92% of respondents web users are moms), with a child between 0-2 years, worker. *Source : online survey mpedia.fr, 500 parents, November 2014 The advices web site about health and parenting for parents by medical specialist for child

Our partners Institut national de prévention et d'éducation pour la santé Régime social des indépendants Protection Maternelle Infantile de la ville de Paris CNAM (Caisse Nationale d’Assurance Maladie) Améli Santé The advices web site about health and parenting for parents by medical specialist for child Our labels :

Virginie Perrot The advices web site about health and parenting for parents by medical specialist for child Contact