Turning Your Poker Club Leaders into Game Managers - Xiang Lin -

Table of Contents  Who We Are  Poker Innovation  The Results

Who We Are Hoolai Games is a leading cross-platform online game developer and publisher in China.  Founded: December 2008  Employees: over 600  Offices: Beijing, Guangzhou, Shanghai, Tokyo, Taipei & Silicon Valley  Investors: Sequoia China, Greylock, Bertelsmann, Zero2IPO, CyberAgent  Audience: Focus on Mid to Hardcore web and mobile free-to-play games

Social Game  No. 1 third party Developer on Tencent Open Platform  Hoolai Three Kingdoms is one of the most successful social game on Tencent Open platform to date  New features such as simultaneous PVP and clan tournaments contribute to continued success  Clans formed in-game communicate over QQ chat and YY voice chat to coordinate attacks  Hoolai Three Kingdoms was the No. 1 iOS game in H. We ported the VIP systems to mobile and it was proven to be very helpful.

Checkmate for iPad was a Top 5 game in Apple’s 2012 App Store Rewind (China)  Checkmate is a hardcore RTS based in a WWII scenario  Players work within their nation and their clan to fight with opponents in PVE + PVP  Clan leaders are often whale users that contribute up to $10k USD/month  Clan leaders manage members’ ranking within the clan  Direct attacks by choosing locations on world map Mobile Game

Web Game  斩仙 - War of Immortals, a large-scale ARPG, is currently the strongest performers in our web game portfolio. Ranked No.2 on Tencent open platform among all web games on Tencent.  Clan system includes:  Chat for organizing raids  Server wide clan competitions  Increases engagement through veteran players coaching newbies & providing the goal of working towards a greater cause

What we’ve learned so far… #1 Clans create social competition #2 Clans help foster monetization #3 Clans increase user engagement

Poker Innovation  Hoolai Poker club system includes:  Club leaders have tools to organize and manage his club.  In game chat, group chat on QQ & YY  Weekly club member rewards  Club vs club social competition  Club related promotions  Encourage players to found or join clubs to gain virtual good rewards  Club founder operates club activities and earns special rewards based on club performance

Poker Innovation Duties include: Club Leaders: With great poker comes great responsibility  Recruiting & discharging members  Helping newbies to advance in the game  Operating chat channels  Organizing in game club related activities  Distributing weekly club rewards to deserving members  Collecting club donations from members

The Results Introduction of the Poker Club system 200% increase in pay rate, 450% increase in ARPU Only 30% of users are in the club but spend 90% of monthly revenue The top 2 clubs spend more than all non-club users combined

Make your Club Founder Feel Important The deepest urge in human nature is ‘the desire to be important.’ –John Dewey For a good article about this topic on game design: Gamasutra: The Importance of Making Players Feel Important

Thank You!