This is a presentation about being a better, more effective team. There are no hidden agendas.

I’m going to define some challenges and we are all going to meet them together.

“Things do not change, we do”

The Market is Changing

Expectations are Changing Ritz-Carlton Lexus Management Changes Fast and Cheap and Good Pressure Workload

For an Ideas Company, this is a big opportunity to stay ahead of the game

100 Days Plan White paper approach to LDA White paper approach to brochures Interactive group reorganization Programming/Content Farmer Project LS 430 global strategy development

S AATCHI & S AATCHI Eliminate Create Raise Reduce (traditional “ad agency” roles) (rework) (multi-media creative skills) (fast paced culture, diverse collaboration)

What Is The Vision Group Going To Do Go through the same process. We will change before we have to, not after it is too late

What We Need You To Do Be flexible Be open to new ideas Help us define the change Stop doing things that aren’t valued- Department meetings-deliverables Turn uncertainty and pressure into excitement not conflict or complaints

Embrace it

Rules of Engagement Respectful Learning/Development Personal style Communication Collaboration & Support Recognition

“Everyone thinks of changing the world, but no one thinks of changing themselves”

“When Team One made their presentation to the General Managers, we went from being an operations company to a marketing company”

“Lexus is a better company because of Team One”

Don’t just give a client what they want, give them what they never dreamed possible.