Disaster Preparedness

Historical Context Hurricane Katrina destroyed New Orleans in 2005, killing of 900 people and leaving thousands homeless. In 2012, Hurricane Sandy cut communications to the public and leaving millions of people without power in dangerous conditions. After the terrorist attack on September 11, 2001, The American Red Cross highlighted its mission statement and has become the leading voice of disaster preparedness throughout the United States. “The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors”

Media Developed Smartphone Apps for Adults and Kids (social media) Public Service Announcements (video) Preparedness checklists (print)

Messages & Target Audiences “Be Red Cross Ready: Get a kit. Make a plan. Be informed.” Campaign released after the destruction of Hurricane Super Storm Sandy. Encourages each institution to take necessary steps to get and stay prepared Stresses the steps essential to be prepared in the event of an emergency. Targets home and families, school and students, and workplace and employees.

Purpose Straight and to the point messages are intended to deliver the information to educate and create awareness of disaster preparedness.

White Propaganda –Often cites where information came from and also provides links to further information (Government agencies and reports) Consistency Theory –Constantly and repetitively driving the messages through multiple media mediums Agitative persuasion –Encourages its audiences to take action which is inciting change and a new point of view Model for Social Action –Jamie Lee Curtis, a prominent actress and mother is featured in a PSA Techniques Used

The target audience is given all the resources including: Checklists Fact Sheets Information on Courses Offered Directory of Chapter Contacts/Locations Translated in over 8 languages Its efforts are successful and effective Group Effectiveness