Maxis berhad Group Members: Nurul sakinah binti muhamad nor 224105 Group a10 Group Members: Nurul sakinah binti muhamad nor 224105 ZAFIFA ROSYAIDA BINTI RUSLAN 224294 Siti nur fairuz binti mohd roslan 218910 Mohd salahuddin bin shahrun 220585 Siti nadhirah binti yusoff 221741

Background of maxis berhad Maxis is one of the largest mobile phone services in Malaysia compared to Celcom and Digi Before Maxis Berhad existed, it is known as Binariang Sdn Bhd, the first company that have Maxis Mobile (GSM) and Measat I, II, III First company that launched 3G Connect Card, PC Webmail, Video Mail and 3G prepaid 3G Network offer mobile telephony at broadband speed enabling Internet access through Malaysia Allow users enhanced communication combined with entertainment and information on the go (video call, mobile TV, games) Main challenges is unable to cope with rapid pace

Changes in maxis berhad LEADERSHIP CHANGES: After restructuring the company, Morten Lundel had appointed as new CEO in Maxis Berhad Among the changes implemented by Lundel were: 1. New way of working 2. Introduced new communication method and data need 3. New culture and new mind-set of all employees 4. New queuing system in customer service centre

Top 5 of shareholder in maxis berhad BGSM EQUITY HOLDING SDN BHD 64.96% AMANAHRAYA TRUSTEE BERHAD 8% CILIGROUP NOMINEES (TEMPATAN) SDN BHD 5.81% KUMPULAN WANG PERSARAAN (DIPERBADANKAN) (1.84%) AMANAHRAYA TRUSTEE BERHAD (1.11%)

MISSION: To remain the nation premier integrated communication service provider VISION: To be the most preferred and successful communication group

Board of director CHAIRMAN Raja Tan Sri Dato’ Seri Arshad Raja Tun Uda CHIEF FINANCIAL OFFICER Nasution Bin Mohamed CHIEF EXECUTIVE OFFICER Sandip Das INDEPENDENT NON-EXECUTIVE Robert William Boyle Morten Lundel

Main activity in maxis berhad Providing wide ranges of communication products, applications, value added services to customer Bringing more smartphones such as Iphones, Blackberry, Samsung Galaxy into market Partnership with Astro Talkmore & Textmore Plan -provide bundled package of voice minutes and sms to all local network Expanded modem range to include wide selection of high performance WIFI and USB modems

STRENGHTS IN MAXIS BERHAD Strong Community Relations Innovators Solution High Network Quality And Customer Services Provide Reasonable Plans And Packages For All Users Strong And Effective Network Around Malaysia

WEAKNESSES IN MAXIS BERHAD Rural Area Cannot Reach The Network Of Maxis Always Disturbing Customers By Advertisement Bad Broadband Service (Products) Bad Customer Service Have Hidden Charges For Postpaid And Broadband

Opportunities in maxis berhad Produces their own brand smartphones Expanding their business to overseas Introduced new products Broadband users are growing in Malaysia Growth in market via partnership

THREATS IN MAXIS BERHAD Technology Volatile Cost Unexpected Problem Promotion And Advertisement Aggressive Broadband Promotions By Wireless Competitors

GENERATE STRATEGIES- TOWS MATRIX   Internal Factors (IFAS) External Factors (EFAS) Strengths (S) Social community relations Innovator solution High network quality and customer services Provide reasonable plans and packages for all users Strong and effective network around Malaysia Weaknesses (W) Rural area cannot reach the network Always disturbing customer by advertisement Bad broadband services Bad customer services Have hidden charge for prepaid and broadband Opportunities (O) Producetheir own brand smartphones Expanding their business to overseas New products Increase in demand Growth in market via partnership Broadband users are growing in Malaysia Direct marketing (S1, O3) Introduced zerolution program (S2, O1) Strategic partnership between Maxis and Astro (S2, O5) Offshoring cellular business and formed a new agreement with three cellular business in Tamil, Nadu, India (S2, O2) Business diversity (S5, O6) Manage human resource department (W4,O4) Upgrade system (W3, O3) Focus on teenage market (W5, O1, O4) Threats (T) Rapid technology changes Volatile cost Unexpected problem Promotion and advertisement Aggressive broadband promotion by other competitors Increase data plan size with cheap price (W4, T5) Worry-free promise (W5, T5) Provide support of moral values to the whole Maxis’s staff and organization (W4, T3) Research and development (W1, W3, T1)

STRATEGY SELECTION Selection Criteria Direct marketing (S1, O3) Introduced zerolution program (S2, O1) Strategic partnership between Maxis and Astro (S2, O5) Offshoring cellular business and formed a new agreement with three cellular business in Tamil, Nadu, India (S2, O2) Vision 4 5 Mission Consistency 3 Consonance Money and capital Management professional technical Advantage Resources Advantage Skills Advantage Position Total Score 46 48 49

Selection Criteria Business diversity (S5, O6) Manage human resource department (W4,O4)   Upgrade system (W3, O3) Focus on teenage market (W5, O1, O4) Vision 5 4 Mission 3 Consistency Consonance Money and capital Management Professional Technical Advantage Resources Advantage Skills Advantage Position Total Score 44 45 48 51

Selection Criteria Increase data plan size with cheap price (W4, T5) Worry-free promise (W5, T5)   Provide support of moral values to the whole Maxis’s staff and organization (W4, T3) Research and development (W1, W3, T1) Vision 5 4 Mission Consistency 3 Consonance Money and capital Management professional technical Advantage Resources Advantage Skills Advantage Position Total Score 49 44 46 45

IMPLEMENTATION, EVALUATION & CONTROL Functional factor Action plan Priority system (1-5) Who will implement? Who will review? How often review? What reviewed Human resources Send workers for training program 4 Human resource manager COO Semi annually Workers productivity Finance Offer quality products at lower prices 5 Vice President Finance CFO Quaterly Sales, figures, budgets, financial report Manufacturing Increase production Vice President manufacturing Annually Various product sources, reports and parts/locations R & D Improve product quality 3 Vise President Technology CIO Good feedback from customer Marketing Add media advertising Vice President Advertising Quarterly Advertising prootion Information system Maintaning database Vice President Technology Changes in customer needs

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