Chapter 1 Winter Sport Tourism: An Overview

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Presentation transcript:

Chapter 1 Winter Sport Tourism: An Overview Simon Hudson

Topics Covered An introduction to winter sport tourism The evolution of winter sport tourism Winter sport tourism today

Spotlight Charlie Locke: Multi-tasking ski entrepreneur First-class resort: Lake Louise family-run by Charlie Locke Multi-tasking background Innovations (volunteer ski guides; discount cards, daycare) complementary activities expanded restaurants and bar facilities ski lodge facilities

An introduction to winter sport tourism Tourism sport VS. Sport tourism Hard definition Soft definition

Application of the sport tourism and tourism sport framework to winter sport tourism Source: Adapted from Robinson & Gammon, p. 229

The business of winter sport tourism   Marketing Planning & Development Financing Employment Social Impacts Environmental Impacts Economic Impacts The Winter Sport Tourist Mountain Destinations Tour Operators & Intermediaries Transportation Food & Beverage Accommodation Ski Media Equipment & Clothing Ski Events Real Estate Ski Attractions Ski Schools Ski touring Ski Resorts Entertainment

The evolution of winter sport tourism Started after 1866, Switzerland Second World War: ski emerge in a mass tourism 1960s: ski boom 1990s: snowboarding boom 2000s: diversification in the industry

Evolution of skier visits per region Source: Vanat, 2015, p. 14

Global travel and tourism sales by category 2013 Source: Adapted from Euromonitor International, 2014

Profile Patrick Bruchez: Alpine authenticity at the Hotel de Verbier A quintessential, authentic Alpine hotel Royal chalet girl, celebrated hotelier, all-night partying Mature, affluent crowd; trendy mix of ski bums, jetsetters, regular holidaymakers and entrepreneurs Trends faster pace operations: last minute booking customer turnover -fewer returnees technological changes

Winter sport tourism today A trend towards stagnation in attendance Undergoing consolidation Vulnerable Spending patterns Climate change Predictions: stable growth, future growth potential market

Average skier visits over the last 10 years in Europe and North America on a 100 base for season 2004/05 Source: Vanat, 2015, p. 10

Case study Winter sports: Part of the ‘China Dream’ Beijing 2022 Winter Olympics Chongli &Genting Resort Other country benefiting from China winter sports Beginner trails, private lessons, retail outlets Ski participation rise

Evolution of skier visits in China Source: Vanat, 2015, p. 124

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