Social Media Exposed Speaker:Nadja Specht Phone: 510.817.4239 Web:

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Presentation transcript:

Social Media Exposed Speaker:Nadja Specht Phone: Web:

Agenda Social media defined A company’s online ecosystem Marketing planning and social media Main social media categories Social media case studies Key considerations

Social Media Definition Social media relates to a category of sites that is based on user participation and user-generated content. Source: searchenginewatch.com

A Company’s Online Ecosystem 4 Product & Services Hub (Website) Information Hub (Blog) TwitterFacebook Linkedin YouTube Community Hubs (Social Media) FlickerEtc. SEOOnline AdvertisingOnline PR..and more Traffic Boosters: Marketing Tactics The Online Ecosystem* *A dynamic system in which information/traffic can flow between any two hubs, not necessarily depicted here. © 2010 Nuvota LLC

Marketing Planning and Social Media Customer Analysis Marketing Planning Competitor Analysis Product & Services Analysis Messaging Marketing Tactics Success Measures Marketing Calendar The use of social media is a marketing tactic Step 1- 4 need to be completed before planning the social media activities of a business

Main Social Media Categories CategoriesDefinitionPurposeTools Blogs A personal or corporate website in the form of an online journal, with new entries appearing in chronological order. Sharing thoughts around area of expertise, information and opinions Micro Blogs A blog that contains brief entries about the daily activities of an individual or company. Keeping friends, colleagues, and customers up –to-date in real time Social Networks Websites that allow users to build online profiles, connect with business and/or social contacts and share information. Staying in touch with people while being entertained Photo, Video & Audio Sharing Sites Websites that allow uploading, downloading and sharing of multimedia files. Sharing of information and entertainment in the form of photo, video and audio Location based networks Mobile application that allows you to check-in at different locations (restaurants, airports etc.) throughout the city. Share with your friends where you are and gain points & badges Facebook Places Source: wikipedia, pcmag

Case Study: Blendtec - Branding Little know brand, almost no marketing Produced 5 videos and put them on willitblend.com and youtube.com One week later videos had over 5 million views By 2009, well over 100 million views

Case Study: Starbucks - Loyalty Nationwide Foursquare loyalty program Mayors of individual Starbucks stores can unlock a special offer when checking in at the store where they are mayors: $1 discount on a Frappucino

Case Study: Budweiser - Engagement Targeted Facebook advertisement (superbowl) Become a fan in order to vote will be posted on Facebook wall for your friends to see After fan voted, prompted to share vote on Facebook wall

Case Study: Comcast – Customer Service Gives Comcast a face Instead of waiting on the phone on hold, customers can tweet to Comcast cares Active listening to customer complaints and reaching out to them instantly

Key Considerations Theme based platform Dedicated landing pages/ micro sites Consistent Branding Content Strategies (Frequency, Content Type, Content Format, Call to Actions) Governance Model Marketing Integration Monitoring & Reputation Management

Thank You! You can find more social media information at In case you have any follow up questions, don’t hesitate to contact me: Name: Nadja Specht Phone: