careers in marketing Dean LaHurd

Advertising and Public Relations  The core activity is to take a product and construct promotional campaigns that get people excited about the product.  On the PR side you will help to manage the perception of the products.  PR firms help companies, non-profits and governments manage everything from speeches and the look of brochures to major crises.  The core activity is to take a product and construct promotional campaigns that get people excited about the product.  On the PR side you will help to manage the perception of the products.  PR firms help companies, non-profits and governments manage everything from speeches and the look of brochures to major crises.

Skills and Talents Required  Good with dealing with large amounts of stress  Communication skills, can talk in front of groups  Creative mind, and competitive spirit  Good with working in groups and teams  Good with dealing with large amounts of stress  Communication skills, can talk in front of groups  Creative mind, and competitive spirit  Good with working in groups and teams

Job Options  Advertising Media Planner- responsible for making a series of decisions involved in the delivery of the advertising message to prospective purchasers and or users of a product or service.  Copywriter/Illustrator/Creative - write copy, design body copy, design headlines, and draw the ad storyboard, and may become involved with the actual creation of the advertisement.  Production Manager- responsible for the physical creation of the ads either in-house or contracted through production houses.  Public Relations Specialist- responsible for determining and evaluating public attitudes and communicating programs designed to bring about public acceptance of an organization.  Advertising Media Planner- responsible for making a series of decisions involved in the delivery of the advertising message to prospective purchasers and or users of a product or service.  Copywriter/Illustrator/Creative - write copy, design body copy, design headlines, and draw the ad storyboard, and may become involved with the actual creation of the advertisement.  Production Manager- responsible for the physical creation of the ads either in-house or contracted through production houses.  Public Relations Specialist- responsible for determining and evaluating public attitudes and communicating programs designed to bring about public acceptance of an organization.

Advertising salaries JobLeo Burnett Co.Grey Advertising Asst. Account Executive$35-40KM$35K Account Executive$40-75K$57K Account Supervisor$58-85K$60-90K Executive VP$150K+$ K Junior Art Dir./Copywriter28-35K$35K Art Director/Copywriter40-60K45-75K

Public Relations Salaries JobPayTypical Experience Corporate Director$62KOver 6 years Agency PR Manager38-51K5 to 7 years PR Account Executive24-42K2 to 6 years Freelance PR Agents17K and upEntry level

Links and Resources  Careers in Advertising. by William Pattis. Careers in Advertising  Pick Me: Breaking Into Advertising and Staying There. By Vonk and Kestin. Pick Me: Breaking Into Advertising and Staying There  Vault Career Guide to Advertising. Vault Career Guide to Advertising  Resumes for Advertising Careers. By VGM Career Horizons. Resumes for Advertising Careers  Advertising Careers Information Advertising Careers Information  American Association of Advertising Agencies on Careers American Association of Advertising Agencies on Careers  BLS: Outlook for Careers in Advertising, Marketing, Promotions, Public Relations, and Sales Managers BLS: Outlook for Careers in Advertising, Marketing, Promotions, Public Relations, and Sales Managers  Career Network - Adweek / Brandweek Career Network - Adweek / Brandweek  Careers in Advertising. by William Pattis. Careers in Advertising  Pick Me: Breaking Into Advertising and Staying There. By Vonk and Kestin. Pick Me: Breaking Into Advertising and Staying There  Vault Career Guide to Advertising. Vault Career Guide to Advertising  Resumes for Advertising Careers. By VGM Career Horizons. Resumes for Advertising Careers  Advertising Careers Information Advertising Careers Information  American Association of Advertising Agencies on Careers American Association of Advertising Agencies on Careers  BLS: Outlook for Careers in Advertising, Marketing, Promotions, Public Relations, and Sales Managers BLS: Outlook for Careers in Advertising, Marketing, Promotions, Public Relations, and Sales Managers  Career Network - Adweek / Brandweek Career Network - Adweek / Brandweek

Facts and Trends  There is massive consolidation in the industry driven by changing economies of scale due to the increasing globalization of the world marketplace.  The advertising business is enormous, creating plenty of opportunity for the right person.  This field has high expected job growth and is part of the rapidly growing service sector.  Every organization must perform public relations activities which means public relations jobs can be found in virtually every industry and organization.  There is massive consolidation in the industry driven by changing economies of scale due to the increasing globalization of the world marketplace.  The advertising business is enormous, creating plenty of opportunity for the right person.  This field has high expected job growth and is part of the rapidly growing service sector.  Every organization must perform public relations activities which means public relations jobs can be found in virtually every industry and organization.

Top Firms  McCann Worldgroup  BBDO Worldwide  JWT  Young & Rubicam  DDB Worldwide  Ogilvy & Mather  Grey Group  Campbell-Ewald  DraftFCB  TBWA  McCann Worldgroup  BBDO Worldwide  JWT  Young & Rubicam  DDB Worldwide  Ogilvy & Mather  Grey Group  Campbell-Ewald  DraftFCB  TBWA

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