University Web Services Marketing & Communication + Information Technology utc.edu/web

UTC’s Public Website Where public information lives Where audience goes for information Primary marketing tool

Web First! Before any other media is published… Create and refine your website Every other medium will link back to your site.

Linking to your content Verbose, long-form Links (utc.edu/my-college/my-section/my-page-name.php) –Logical & Search-engine friendly Shortcut Links (utc.edu/mylink) –Simple & Advertising-friendly –By request only

Is your message getting out? Who, When, How ? Campaigns (with Google Analytics) (?utm_source=utcinfo&utm_medium= &utm_campaign=enrollment) – + News Release + Print –Destination: web site –Measure Traffic –Analyze Effectiveness

Web Tools Content Management – OU CampusOU Campus Blogs – WordPressWordPress Calendar – EMS + Master CalendarEMS + Master Calendar Search – Google Search ApplianceGoogle Search Appliance Shortcuts – yoURLsyoURLs Surveys – QualtricsQualtrics

Analytics SiteImprove –Spell CheckSpell Check –Link CheckLink Check –Weekly Report –Page ReportPage Report Google Analytics –Traffic Analysis –Goals & User Behavior –Multi-Channel Campaigns

How did it get on the home page? Let’s have a look…

Social Media? Attention & Interaction –24 x 7 x 365 Fresh, frequent content –Unique voices Workshop: –Oct. 8

Training Opportunities Web Training 101 –OU Campus –Online course –only the beginning… Workshops –Specific topics –Demos –Hands-on Open Labs –Hands-on HELP –Basic issues –Advanced Techniques

University Web Services  utc.edu/web  Richard Gambrell Strategic Systems Dan Chase Programming & Admin Brian Rogers Library & User Experience Chris Gilligan Design & Architecture April Cox Design & Marketing