Introduction to Media Studies SoSe 2011 Mag. Klaus Heissenberger North American Literary and Cultural Studies Universität des Saarlandes

The circuit of culture Paul Du Gay, Stuart Hall, Linda Janes, Hugh Mackay, und Keith Negus. Doing Cultural Studies. The Story of the Sony Walkman. London: Sahe/The Open University, 1997.

Cultural Studies: Culture, representation, identity and power culture representation identity power

Pretty Woman (Gary Marshall, 1990) Observation task: What is shown in which order? In which ways? HOW are the introductory scenes filmed?... Esp. camera position

Rear Window (1954, Alfred Hitchcock)

Looking and visual culture gender: Laura Mulvey, Visual Pleasure and Narrative Cinema (1975) Concept of the male gaze: pleasure in mainstream cinema (e.g. Hollywood) is produced via a male/masculine viewing position: male gaze = controlling, voyeuristic and narcissistic look which identifies with the camera position feminist project: destruction of pleasure reader: Sturken/Cartwright

Gender in/and the media: other approaches Visual media: Looking, spectatorship, power e.g. Michel Foucault ( )

Gender in/and the media: other approaches Visual media: Looking, spectatorship, power e.g. Michel Foucault ( ) power/knowledge + the body pleasurable production of self (subject) self-regulation body emits signs: signifies its relation to social norms