Strategic Plan Update 2012 RI Institutes Your Club’s Unique Value Proposition 1

2 Your Club’s Unique Value Proposition Objectives Premise on Club Standpoint What Why How

3 Membership is the lifeblood of a Rotary Club Your Club’s Unique Value Proposition

Club-centered Recruitment Policy Suppose a salesman knocks on your door… Why should I buy this? How will it benefit me? value for money Duh! I don’t know but it will surely add-up to my sales. Your response? 4 Your Club’s Unique Value Proposition

What is Rotary? service organization 5 Your Club’s Unique Value Proposition

What then is service? literacy projects; medical missions; plant trees; soup kitchen 6 Your Club’s Unique Value Proposition

church ministries habitat for humanity volunteer of other NGO NONE OF THOSE COSTS ME A CENT So Why would I join Rotary, pay my dues attend weekly meetings contribute to TRF? 7 Your Club’s Unique Value Proposition

Yes we volunteer. But we also build: personal relationships; provide leadership development; business ethics training; and other personal and professional benefits Gov Linda Winters (D3790) 8 Your Club’s Unique Value Proposition

Yes we volunteer. But we also build: personal relationships; provide leadership development; business ethics training; and other personal and professional benefits Gov Linda Winters (D3790) 9 Your Club’s Unique Value Proposition

Hurry up kid! 10 Your Club’s Unique Value Proposition

Members leave because they see Rotary not worth their time! Cebu Multi-district PETS We need to keep members interested and engaged in Rotary Your Club’s Unique Value Proposition

12 “Members don’t appreciate what you do, They appreciate why you do it” Value Proposition Your Club’s Unique Value Proposition

A value proposition is a promise of value to be delivered and a belief from the recipient that value will be experienced. 13 Proposing New Members Your Club’s Unique Value Proposition

Why they want to join? reason / value for money provide what they want! Key to attracting and keeping members 14 Your Club’s Unique Value Proposition

Why they want to join? reason / value for money provide what they want! Key to attracting and keeping members 15 Your Club’s Unique Value Proposition

Why they want to join? reason / value for money provide what they want! Key to attracting and keeping members 16 Your Club’s Unique Value Proposition

Why they want to join? reason / value for money provide what they want! Key to attracting and keeping members 17 Your Club’s Unique Value Proposition

18 Your Club’s Unique Value Proposition Top to bottom look at everything we do: from our programs and activities; meeting times and locations; dues, etc. Giving members the VALUE they seek is the very heart of Club Service!

value of membership Membership Growth Formula cost of membership PDG John Adams (D6740) 19 Your Club’s Unique Value Proposition

20 Your Club’s Unique Value Proposition

Thank you

Questions and Discussion