Blogging Webinar LEARN THE BENEFITS OF BLOGGING & HOW TO GET STARTED!

 Benefits of Blogging  Blogging Topics  How to enable Blogging  Improving SEO (Search Engine Optimization)  Promoting your Blog Blogging Webinar Agenda

Benefits of Blogging Why Blog? The Benefits of Blogging for Business and Marketing

Blogging brings people to your site Research shows that the more pages a site has, the more leads it gets. According to Hubspot, businesses with pages of content get 6x more leads than those with In simple terms, the more you blog, the more leads you generate. More content means more form submissions, more opt-ins, more quote requests, and ultimately, more sales. Benefits of Blogging

Current Content helps SEO As you add more content to your site, more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic. Google loves to see new content being added on a regular basis, and rewards sites that do so with better visibility. Fresh content is also more likely to be timely or news-related, which means it’s more likely to get exposure for trending searches. Benefits of Blogging

Makes your site a credible source for tech related information Blogging gives your business a way to touch on issues and concerns of interest to your prospects, while also sharing what you and your employees are passionate about. Your blog posts give you a unique opportunity to share your voice and personality, building up trust and increasing your brand’s likeability quotient. Benefits of Blogging

According to Social Media today: Interesting content is one of the top 3 reasons people follow brands on social media B2B marketers using blogs, generate 67% more leads Websites with blogs have 434% more indexed pages 61% of US consumers have made a purchase based on a blog post

Blogging Topics Topic Ideas for Starting a Blog that Matters

Events  Trades Shows  Partner events  Webinars  Seminars Blogging Topics Relevant Articles  Headlines  Current Technology Trends  New Technology Releases  Tips and Tricks from Instructors  Promotions

Enable Blogging How to Start a Blog & Maintain It

Enable your blog

Improving SEO SEO Guide: Improve your ranking

Titles that are catchy Should be descriptive and catchy Should include keywords Title Ideas: How to Begin your Tech Career Exam taking tips Top 5 Excel Tricks Improving SEO Did you know? KEYWORDS IN TITLES & DESCRIPTIONS ARE VERY IMPORTANT Did you know? KEYWORDS IN TITLES & DESCRIPTIONS ARE VERY IMPORTANT

Content that is easy to scan Accept that people scan web pages rather than reading them in detail, and work with this reality rather than fighting it. Break complex topics into a series of posts.  Keep people coming back for more, and  Easier for your reader to digest if the content is in portion-controlled sizes. Use the inverted pyramid paragraph structure  State your conclusion first,  Support the conclusion with follow up sentences.  Helps scanners to move from point to point, and decide where they’d like to dive in deeper. Improving SEO

Use keyword naturally- don’t stuff keywords Use regular language Create a custom URL structure Consider the title and URL as separate options for getting keywords into your post Use categories that are also keywords Improving SEO

Call to Action A call-to-action (CTA) is an engaging button or link that you place on your website to drive prospective customers to convert to leads through landing page forms. There are many different types of CTAs. They range from offering a free download to linking to a document to enticing you to fill out a form. You will want to place your CTA on a blog in a location where it is easily visible and where it makes sense for someone to click on it. For example, you might put a CTA to view a VMware class page under a post talking about the importance of being VMware certified. Improving SEO

Promoting your Blog How to Promote your Blog

Bitly Links Save content from your browser straight to your Bitly account Customize Bitlinks with calls-to-action and other messaging Share Bitlinks to Twitter, Facebook and Organize your Bitlinks through tags Promoting your Blog Did you know? Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. Also you would be happy to know that Images in articles tend to boost the number of views by 94%. Did you know? Blog posts that were shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. Also you would be happy to know that Images in articles tend to boost the number of views by 94%.

Hootsuite Manage and schedule posts to multiple social media profiles on Twitter, Facebook, LinkedIn, Foursquare and more, all from one source – Hootsuite! Hootsuite is free for up to 3 social network accounts and has over 9 million users. Promoting your Blog

Questions & Answer Do you have any questions?