Company Page Recommendations

Home Tab LinkedIn Prime Real Estate Sam Brown, Inc. Golin Harris Use header photo to accurately represent your company.

Home Tab Header Image Suggestions  Header Image Suggestions:  Use red black and gray in border, images, icons or font  Delete existing text  Add in one of the following to header image  Quote  Summary or company mission  Services, if you choose not pursue a services tab  Twitter/Phone/ contact info “sketch tab” vector red icons

Home Tab Keyword/Copy Optimization Home Tab Optimization Optimize LinkedIn Page Company Description Suggestions Specialties Product Services Tab Specialties

Home Tab Optimize Your LinkedIn Page  Company pages are also very SEO-friendly, Google previews up to 156 characters of your page’s text.  Edit Company description so that it leads with powerful, keyword-rich sentences.  Include words and phrases that describe your business, expertise and industry focus.  Members can search for companies by keyword on LinkedIn, so  Include your company contact information, descriptions of your areas of expertise.  Your primary attributes can also function as keyword tags.

Home Tab Company Description Suggestions Headquartered in Philadelphia, the agency operates offices in New York City, Chicago, Nashville etc. Recent Awards Client roster / industry sectors Awards Add Follow us online for more information Twitter.com/6Degrees PR 6DegreesPR.com **Perform LinkedIn keyword before editing copy

Home Tab Specialties 6 Degrees Specialties Communications, Strategy and Counsel, Media Relations, Writing, Thought Leadership, Media Coaching, Issues Management, Social Media Sam Brown Specialties Corporate Communications, Public Relations, Investor Relations, Media Relations, Social Media Communications, Brand Marketing Communications, Life Sciences, Healthcare Services, Pharmaceuticals, Biotech, Medical Device Schwartz MSL

Company Updates

Company Updates Basics 1.Mention companies and individuals to 2.Add images 3.Use link shorteners to track post clicks Owl.ly & Bit.lyOwl.lyBit.ly 4.Post to relevant or featured groups 5.Focus on sharing relevant and actionable insights about your company and industry

Company Updates Content Suggestions Suggested Topics  Company news  Industry news  Press releases  Client news  Job posts  Articles written by employees  Tradeshow/Conference updates Focus on sharing relevant and actionable insights about your company and industry.  60% of members are interested in industry insights  53% are interested in company news  43% are interested in new products and services Sam Brown Company Page Posts

Product / Services Tab

 Add your website URL -This allows a visitor to learn more, plus it helps with search engine optimization..  Display your Services Optimize with keywords  Banner Images- Add up to 3 banner images to reinforce your message, specialties & services  Embed a link to outside web page or to another social media profile in each banner  PR Firms use these tabs in various ways  WeberShandwick WeberShandwick  ShwartzMSL ShwartzMSL  PTM Healthcare PTM Healthcare  Crossroads Communications Crossroads Communications Companies Build out products and services page – tend to attract twice as many company followers as those who don’t ** Often used in correlation with LinkedIn ad campaigns

1.Category of Service 2.URL of Service (client pages) 3.Name of Service 4.Image 5.Description of Service 6.List of key features of service/ benefits 7.Add a YouTube Video/title 8.List 3 Employees to Contact Product/Services Tab Components

Build Followers  Add company link to signature using the LinkedIn signature builder signature builder  Post updates on a regular basis  Notify your employees to follow your page and that they have linked the company name/logo/link to their position  Send out an to your existing contact database to follow your page  Cross-promote your page on other social channels, including LinkedIn Groups  Join or Create your own  Use LinkedIn’s publishing tools

LinkedIn Insights

LinkedIn Insights Analyze for the Prize LinkedIn Analytics offers a goldmine of insights available to help you focus and refine your strategy, including: 1. Engagement: Look at updates with higher engagement rates, and note the type of content, people targeted, date and time. Then you’ll know how to optimize future content around what’s proven to work. 2. Demographics: From seniority and industry to company size and function, demographics give you a snapshot of your followers. With this information, you can tailor the type of content you share on your company page, as well as the tone in which it’s delivered. Demographics will also help you determine segments to target with **targeted status updates. 3. How You Compare — Knowing how your company page compares to your competitors’ pages is a great way to determine whether you should change your strategy. **Targeted updates will be discussed during our next meeting

Next Meeting Showcase Pages LinkedIn Publisher LinkedIn Apps/ Tools Groups Specific Group Suggestions LinkedIn Advertising Targeted Updates Export Connections