Non-Reader Revenues The Future of Business-to-Business Hisao Yoshimura Chairman of the Board Nikkei Business Publications, Inc.

About Nikkei BP Incorporated: April 1969 Publisher of: 43 magazines, 3 newsletters & 80+ websites Fields covered: Management, service, electronics, mechanical engineering, computer, personal computing, network, construction, medicine, health and biotechnology Other businesses: Books, online, exhibitions, seminars, education, research, consulting Annual sales in 2002: 59 billion yen (subsidiaries not included) Number of employees: Approximately 1,000

Nikkei Business Publications, Inc. Sales (1998 ～ 2002 ）

Nikkei Business Publications, Inc. Non-reader revenues

Nikkei Business Publications, Inc. Breakdown of non-reader revenues

Nikkei Business Publications, Inc. Online: Plans for the next three years Double online ad sales Increase content sales revenue by a fivefold Offer research services based on the universe of registered users (2 million as of end of 2002) Sell 5 billion yen of Nikkei BP ’ s products online BizTech top page

Nikkei Business Publications, Inc. Exhibitions and seminars Ten exhibitions planned in Including WPC EXPO, the largest IT showcase in Asia Over 100 technology and management seminars in In cooperation with print magazines Target: Increase revenues in this area by 150% over the next three years -- From 2.8 billion yen in 2002 to 4 billion yen in 2005 WPC EXPO 2002

Nikkei Business Publications, Inc. About Nikkei BP Consulting, Inc. Incorporated: March 2002 Key services: Surveys, researches, market forecast and consulting services Target: Increase revenue from 1.4 billion yen in 2002 to 2.4 billion yen in 2005 Technology Award Winners

Nikkei Business Publications, Inc. About Nikkei BP Learning, Inc. Incorporated: April 2001 Key services: Classroom operations, e-learning services and seminar operation Target: Triple revenue from 300 million yen in 2002 to 900 million yen in 2005 Classroom training

Nikkei Business Publications, Inc. Internet Age: What is different The age of five key medias: Newspapers, magazines, television, radio and the Internet Intensive media competition brings down the price of information Need for information of greater diversity and higher specialty -- more quickly Publishers burdened with higher costs of implementing and operating Internet systems

Nikkei Business Publications, Inc. Internet age: What is needed Offer specialized information of the highest quality Charge money for content and other services Provide total solutions Develop human resources and secure effectiveness in management

Thank you!! Hisao Yoshimura Chairman of the Board Nikkei Business Publications, Inc.