26TH ANNUAL MIS CONFERENCE STAKEHOLDER OUTREACH, MARKETING, AND COMMUNICATIONS (FEBRUARY 13, 2013)

Slides:

Advertisements

Similar presentations

Local Immigration Partnerships: Systems Planning to Help People.

Advertisements

IFAD’s regional communication strategy for Western and Central Africa.

I NTEGRATING C OMMUNICATIONS INTO I MPLEMENTATION P LANS.

Sustainability Planning Pat Simmons Missouri Department of Health and Senior Services.

1 Center for Innovative Technology.  SLDS Project Awarded in 2010  One key objective is to create a portal and secure access to data merged across agencies.

Chapter 17 Promotional Concepts and Strategies 1 Section 17.3 Public Relations Marketing Essentials Chapter 17 Promotional Concepts and Strategies.

Get Noticed! Attract Members! Support Adoption! It's All About XBRL Jurisdiction Marketing Brad J. Monterio – Colcomgroup, Inc. December 4, 2007 Vancouver,

Department of Public Works Robinson Park Recreation Center Renovation – Revised Selection Process for Design Services November 4, 2013.

Community Capacity Building Program The Communications Planning Process.

ELEMENTS OF A SAWEN FUNDRAISING STRATEGY. 1.DETERMINE FUNDRAISING NEEDS 2.IDENTIFY FUNDRAISING SOURCES 3.DEVELOP FUNDRAISING TOOLS 4.DEVELOP PROJECT PROPOSALS.

Illinois Research Connections Researcher Information System Project Rebecca Bryant, PhD

Student Assessment Inventory for School Districts Inventory Planning Training.

Communications Plan The High: Team Alpha: All High Teachers, High Principal Scott B. & High Principal Ed K., High Student Council Members, High Parent.

National Library Service for the Blind and Physically Handicapped Library of Congress Strategic Plan for the New Public Education Initiative May 7, 2014.

Branding Process & PR Efforts May Agenda Branding Discovery Process + Next Steps Spring Recap Summer 2015 Plan #onthecircuit.

Community Information Technology Engagement (CITE): Program Overview

GROSSMONT-CUYAMACA COMMUNITY COLLEGE DISTRICT PROGRAM MANAGEMENT REPORT August 20, 2013 FIRST 80 DAYS.

Communication strategy and techniques to launch InnovMed Dr. Fatma H. Sayed Vienna meeting 25 June 2007.

Institutional partner of and supported by the European Commission Reconnecting UK Youth to Europe Raising Awareness toFoster Civic Engagement.

The Vision Integration Platform Change Readiness Campaign Theme “Together to the Future”

The Programme is funded by Erasmus+ under

Reflections on a Digital Scholarship Center: Year One Zheng (John) Wang & Tracy Bergstrom, University of Notre Dame Libraries.

Planning for Success Effective Communications for NGSS Adoption & Implementation Efforts.

Preparing for and Disseminating Study Results. Overview This session will cover how to: Develop and implement a dissemination plan Correctly time the.

Do it pro bono. Key Messages & Brand Strategy Service Grant.

Communicating Within, Through and About Your Organization Carol Stabler The Meadows Foundation.

An Introduction to the Council Venue Presenter Date.

Association of Early Learning Coalitions MARKETING & OUTREACH PLAN.

Communications Committee Report Chuck Ludmer Chairman.

E-SENS Electronic Simple European Networked Services WP2 kick off Berlin, Germany Apr 10th 2013.

SUCCESSFUL MARKETING AND BUSINESS DEVELOPMENT PLANNING AND NEW NEXIA TENDER TEMPLATES Mike Bishop, Barbara Hamilton & Steve Smith Smith & Williamson and.

Promoting a greater national capability in languages Presentation to the Committee for Linguistics in Education (CLIE) 16 February 2005 CILT, the National.

Strategic Communications: From the Plan to the Public September 27, 2006 Atlanta, GA.

Fifty Percent Plus One (or, in our case, 136) Planning for Local Ballot Initiatives.

Federal Segment Architecture Methodology “Stakeholders and Communications” 8/03/2010.

Communications Strategy Consolidation & Engagement John Chenery Director of Media and Communications iBOL Board Meeting New York, NY.

Creating Videos for the Web February 19, 2013 Presenter:Facilitators: Logan Goulett Manager, Member Communications Mary McNamara Assistant VP, Membership.

May 9, 2012 Building the Case for Adult Education: A Guide to Advocacy Communications.

PLANNING WORKBOOK TUTORIAL MODULE 3 STEPS FOR DEVELOPING ROADWAY USER AWARENESS AND EDUCATION PROGRAMS FHWA Highway Safety Marketing, Communications, and.

Corporate Social Responsibility LECTURE 25: Corporate Social Responsibility MGT

DIRECTOR OF UNIVERSITY MEDIA RELATIONS THE UNIVERSITY OF TEXAS AT AUSTIN Gary Susswein.

Monroe Community College and Career Coach Todd M. Oldham February 28, 2012

Orientation for new Lead Partners and Partners Information & Publicity Requirements Lead Partner and Partner Seminar 12 June 2008 – Voss, Norway Kirsti.

4 July 2011 European Institute of Innovation and Technology (EIT) Strategic Innovation Agenda (SIA)

Marketing & Branding for Show Me the Money Day 2016 Presented by: Lisa Assenmacher Communications & Training Specialist CEDAM

Creating a Communication Plan. Learning Objectives Create a communication plan Frame your message for specific audiences Select communications channels.

Tennessee’s STEM Strategic Plan Summary. Executive Summary Will Tennessee have the competitive and skilled workforce it needs to prosper in a STEM-driven.

WP6 – Dissemination Project Name: Enhancing Students Participation in Quality Assurance in Armenian HE- ESPAQ Ref TEMPUS BE-TEMPUS-SMGR.

ESF Networking in the UK and at the Community level James Ritchie Information Officer – England and Gibraltar ESF programme.

Ulrike von Lonski, Director of Communications, WPC UIA Round Table 2015 Workshop: Communication Strategies: Getting the message across.

Creating Videos for the Web February 19, 2013 Presenter: Heather Gwaltney.

Systems Accreditation Berkeley County School District Accreditation Team Chair Training October 20, 2014 Dr. Rodney Thompson Superintendent.

Managing the National Communications Process UNFCCC Workshop on Exchange of Experiences and Good Practices among NAI Countries in Preparing NCs September.

Helix Nebula final dissemination report Daniele Catteddu Cloud Security Alliance Helix Nebula – The Science Cloud.

Utilities Communication Plan – Scope of Work, Results & Implementation Erin Young Water Resources Manager City of Flagstaff Utilities Division April, 21.

Public Image 101… or Marketing 101? Post-PETS April 8, 2016.

Supporting Communities Strategic Plan Background to Supporting Communities Supporting Communities NI (SCNI) was set up in 1979 as a small estate.

U.S. DOT Automated Vehicle Policy Activities ITS PCB T3 Webinar The National Transportation Systems Center U.S. Department of Transportation Office of.

Student Life Brand Strategy & Unit Support Scorecard FY15 Strategy Facilitate brand management across the units and departments of the Division of Student.

Safety and health at work is everyone’s concern. It’s good for you. It’s good for business. Set up your communication strategy for your OiRA tool Elements.

Giving Them our Best: 4-H Professional Development Logic Model Outcome: 4-H educators reflect quality, distinction and leadership in the field of youth.

3-16 Goal 3 - Recognize Establish and maintain an awards program to identify and reward high performing federal employees Goal 3 - Recognize Establish.

The network has established a forum for acute and community trusts as well as local authority commissioners to engage with, in order to increase public.

14-19 Sub Group Development Plan. Objectives 1.Complete a survey across Lancashire WBL forum by end of June 2007 to: –map current provision and.

Credit Suisse Americas Corporate Citizenship Lalita Advani, Director of Community Engagement.

The Lead Agency Council Sports Trust (Sport Otago) Cluster of clubs Interested parties / other.

PARTNERSHIP COMMUNICATIONS STRATEGY

ACE II Communication Strategy

Tackling biodiversity challenges through innovative e-learning

Presentation transcript:

26TH ANNUAL MIS CONFERENCE STAKEHOLDER OUTREACH, MARKETING, AND COMMUNICATIONS (FEBRUARY 13, 2013)

Agenda Background Finding the Right Partners Our Goals Research, Planning, and Strategy Next Steps 2

Background Virginia Department of Education State Council on Higher Education for Virginia Virginia Employment Commission Virginia Community College System (Workforce Office) Virginia Information Technologies Agency with support from & 3

Finding the Right Partners Prescreening: Identification and Research Pitches: 30-minute pitches to Governance Committee Bidding: Quad-chart submissions with ROM costs Proposal: Full proposal submissions 4

Finding the Right Partners 5

Our Stakeholders Degree of Engagement: Policy-makers Researchers Educators Potential Partners General Public 6

Our Goals VLDS Communications Plan should: Promote VLDS capabilities (and limitations) Communicate a unified and consistent message Reach our various stakeholders by the most efficient means Develop a communications workflow Help identify a path to sustainability 7

Discovery INPUT Interviews with stakeholder, champions, and opposition Best practice research Media audit OUTPUT Identification of communication gaps Prioritization of challenges to tackle 8

Discovery Inconsistent messaging from VLDS Reinforced concerns surrounding privacy and data security Revealed various misconceptions about the VLDS Identified external champions and critics 9

Plan Development INPUT Discovery research and analysis OUTPUT Actionable, short- and long-term tasks and guidance 10

Communications Channels How can we work with separate teams, processes, and audiences? 1.Unified Messaging 11

Unified Messaging Imbed VLDS video 12

Unified Messaging 13

Communications Channels How can we work with separate teams, processes, and audiences? 1.Unified Messaging 2.Communications Workflow and Protocol 14

Communications WorkFlow 15

Communications Protocol Communications Working Group Members from all partners’ communications teams Communications Kit Messaging protocols Messaging tool and resources: boilerplate, branding materials (e.g., logos, videos), FAQ 16

Communications Tactics Media Relations Single POC that directs inquiries Media Outreach efforts Desk sides Opinions Events Newsletters, publications, and press releases 17

Communications Tactics Annual Conference Raise awareness around VLDS and VLDS-powered research Lessons learned Government Relations Timeline Key milestones Key members/staff 18

Branding Concepts 19

Branding Concepts 20

Branding Concepts 21

Brand Voting Imbed live chart 22

Next Steps 23

Next Steps 24

Questions? Contact information: Matthew Bryant VLDS Program Manager Virginia Department of Education Henry Paik Manager, Consulting Services Center for Innovative Technology Steve Cummings Senior Account Manager The Hodges Partnership 25